Billboards

National, high impact 96 sheet panels Phase 1 launch.
Upweight 96 sheets in key Greater Manchester region.
Bus supersides in and around Eccles.
TDI Quad [this refers to the size of the advertisement] teasers 3 weeks upfront.
4 sheets from beginning of November.
Flyposting around gigs/colleges.

Teaser adverts try to stimulate interest without giving much information away. These will run many weeks before the film's release and are designed to build awareness. These are followed by adverts that give more information about the film.

	Analyse the poster: how does it convey the film's themes and genre? Why do you think there was an emphasis on the Greater Manchester area and around Eccles? What benefits do you think were gained by flyposting around gigs and colleges? What do you think billboards can do that other media cannot?