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dominant advertisements in mass-selling national popular papers.
Commencing
Sunday prior to opening - News of the World & Sunday Mirror.
Phases
1 & 2 supported exclusively in The Sun and Mirror.
Total
gross advertising impacts 33.4m. (the campaign is designed to have been seen by
up to 33.4 million pairs of eyeballs and anyone who sees that advertisement twice
would count as two impacts).
Why
do you think that mass-selling newspapers have been chosen rather than broadsheets?
Why
do newspaper advertisements start the week before the release? Would there be
any benefit starting earlier.
