Previews

Previews usually start the week before release and are intended to generate word of mouth. They differ from the screenings to focus groups, which are used to test the film.

FilmFour's objectives were:
Reader/listener and recruited talker screenings. We aim to preview East is East to 100,000 people before November 5

'Talker screenings' are free previews designed to generate positive 'word of mouth'.