Reviews

"A clear audience favourite... the kind of audience reaction which hasn't been seen since The Full Monty" The Guardian

"A movie that is bound to emerge as one of this years best...Go and see this gem of a film" - Baz Bamigboye

"Hilarious...an impressive first feature debut...you can almost smell the vinegar.. There isn't a single wasted frame in this stinging comedy about tolerance.." James Christopher, The Times

"FilmFour's next big home-grown hit might just be East is East... East is East sounds unlikely multiplex material. But then so did a film about junkies in Edinburgh" Brian Pendreigh, The Sunday Times

	These comments were extracted from positive reviews of the film and used in the promotion. Why is it important for the distributor that the film is well reviewed. If a film gets a bad review do you think it will fail at the box office? Can you find any examples to back up your point of view? How important is a good review to you in deciding what film to see?

Occasionally films are so bad, like The Avengers (1999), that the distributors do not show it to the press in advance of the opening. In this way the bad reviews are delayed a week but everyone knows the film is a turkey by then.

You can check out other reviews on the Internet:

http://www.popmatters.com/film/reviews/e/east-is-east.html

http://www.netau.com.au/gregking/f1016ee.htm

http://us.imdb.com/Title?0166175