Tie-ins

Music

Slide 23

Supergrass single Moving released on 6th September on Parlophone.

Supergrass album Supergrass released 13th September on Parlaphone.

Soundtrack album East is East 1st November on EMI Records - (sampler available)


The film was launched on 5 November so why do you think the tie-in single was released

  1. Two months earlier?
  2. What benefit accrues to the film by being associated with a single?
  3. Why do you think FilmFour wanted to use specifically use Supergrass and why were Supergrass happy to be associated with the film?
  4. What use is the soundtrack album to the marketing of the film?

 

Screenplay

Slide 24

Published through Channel 4 books/Macmillan.

In stores mid-October.

Film posters in bookshops.


How does the publication of the screenplay assist in the promotion of the film?

 

Crossing Over : Promotion : Tie-ins