About Us

Film Hub South West & West Midlands (SWWM) aims to engage diverse communities in great British and international independent cinema.

We are passionate about the past, present and future of cultural cinema, and we believe film culture should be accessible and enjoyed by audiences everywhere.  

Film Hub SWWM is a network of members comprised of cinemas, arts venues, festivals and those working in the exhibition sector lead by Film Hub Lead Organisation, Watershed. As a network, we are committed to increasing and broadening audience choice and opportunities to engage with and learn about film. We provide members with a wide range of funding opportunities, screening programmes, training and networking events alongside audience development support and audience research to help deliver our aims and objectives. 

Film Hub SWWM aims to:

  • Increase the skills, confidence and connectivity of the exhibition sector in the South West and West Midlands
  • Broaden audience choice and increase access to film in all its forms, past, present and future 
  • Engage and grow audiences of all backgrounds for cultural cinema 

Film Hub SWWM is part of the BFI Film Audience Network (BFI FAN), a network of nine Film Hubs throughout the UK working in partnership with the Independent Cinema Office, Cinema For All and Into Film. Set up in 2012, using funds from the National Lottery, the BFI Film Audience Network supports a stronger and more connected approach to growing audiences for British and international film on the big screen. Read more about BFI FAN here.

Explore the website to find out about our existing members and to find out how to become a member.

Meet the team 

Mark Cosgrove – Cinema Curator at Watershed, Chair of the Film Hub SWWM Strategy Group

Mark Cosgrove is Cinema Curator at Watershed and has curated and toured film seasons on amongst other subjects New European Cinema, French director Claire Denis and Austrian Ulrich Seidl. In 2010 he picked up the Europa Cinemas Entrepreneur of the year for Watershed. Over recent years, he has worked with musicians on live music performances to silent film including Adrian Utley's (Portishead) and Will Gregory's (Goldfrapp) new score to The Passion of Joan of Arc and co-curates Filmic, a  festival dedicated to the various creative connections across music and film and set up Cinema Rediscovered, a new festival dedicated to bringing the finest new digital restorations, contemporary classics and film print rarities from across the globe back to cinemas. He is also currently chair of the BFI Film Hub Lead Organisations and Director Of Film Culture at University of West of England (UWE).

Listen to Mark’s monthly podcast | @msc45 |mark@watershed.co.uk

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Tiffany Holmes – Film Hub SWWM Coordinator

Tiffany is responsible for coordinating activity across the Hub region and is the central point of contact for South West & West Midlands Hub members. Before joining the Film Hub, Tiffany was Festival Director for Cornwall Film Festival, which she has been involved with for the previous 5 years, setting up C-Fylm which has helped to support venues in rural areas across Cornwall to establish film clubs for their community. Tiffany has also worked with local colleges and Falmouth University to re-establish Screen Actions, a film festival for young people of primary and secondary school age and A-level and FE Students in Cornwall. 

0117 9275128 | tiffany.holmes@watershed.co.uk @ZuukGambit

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Maddy Probst – Film Hub SWWM Producer & Cinema Programme Producer at Watershed

Madeleine Probst is the Cinema Programme Producer at Watershed and since 2013, she has taken on the role of Producer of Film Hub South West & West Midlands as part of the British Film Institute’s Film Audience Network. She also manages and produces a portfolio of projects including DepicT! short film competition as part of Encounters Short Film & Animation Festival and Cinema Rediscovered, a new festival dedicated to bringing the finest new digital restorations, contemporary classics and film print rarities from across the globe back to cinemas. In her capacity as Vice-President of Europa Cinemas, she has directed several international Europa Cinemas Audience Development Innovation Labs in Italy, Spain, Bulgaria, Mexico and Japan. Prior to this, she worked for Vital Distribution, the leading UK provider of sales, marketing and distribution services to over 75 independent music labels and has also been known to DJ.

 maddy@watershed | 01179275120 | @MaddyProbst

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Alice Quigley - Film Hub SWWM Marketing Manager

Alice joined Watershed in 2015 and splits her time across regional and national BFI Film Audience Network projects.

Alice looks after the Hub’s communication strategy, including Hub marketing meetings and skills development. Alice is the national lead on the BFI FAN New Release Strategy (an initiative that aims to incentivise cinemas to take ‘risks’ on new film releases and in turn grow the audience for a broader range of films across the exhibition sector), and was the BFI FAN Marketing Manager on the last two BFI Blockbusters, Black Star and LOVE. 

alice.q@watershed.co.uk | @alicequigley