Audience Development

Audience development is key to creating and maintaining a healthy and dynamic cinema business. We support our members with audience development in a number of ways including funding for projects that test out different ways of engaging and attracting audiences to a diverse range of cinema, marketing and promotional support via the New Release Strategy and National campaigns, as well as providing training for our members in relevant skills. We run quarterly programming meetings to highlight up-coming titles and discuss marketing opportunities as well as hosting marketing meet-ups specifically to share audience development ideas, data and evaluation practices and case studies of successful marketing strategies. We have also run bespoke social media workshops for community cinemas and you can find some useful resources from those here: