The award is co-funded by a network of organisations who exemplify Bristol’s strength in Creative Technologies. This unusual approach to sponsorship and support reflects the collaborative nature of a city where companies are well networked, open and sharing.

The partners are: AardmanBDHHP LabsIBMIMDBThe Bristol SETsquared CentreSiftTeam RubberThirty ThreeTLT LLPToshibaUniversity of BristolUniversity of the West of England and Bristol City Council. The Award is produced by Watershed with support from Arts Council England.


Aardman, set up by David Sproxton and Peter Lord has a deserved reputation as a world leader in model animation. Their award-winning work leads the field producing a unique brand of independent film alongside work for broadcast and advertising spots. The studio has had seven Oscar® nominations, and has won four.


BDH is a multi-award winning team of directors, designers and visual effects artists.

We are a BAFTA, RTS and D&AD award winning design and direction company with an exciting catalogue of ‘creative content’, commercials direction and documentary films, many of which can be viewed at

Bristol City Council

Bristol City Council works to ensure the City is recognised as a major international city with a well-deserved and growing reputation as a centre of innovation, creativity, entrepreneurship and sustainability. We work with a wide range of partners to encourage collaborations between academia, business and citizens, making a better, brighter future for our residents now and in future.

The Bristol SETsquared Centre

The SETsquared Business Acceleration Centre accelerates early stage, high-tech, high-growth businesses using its international network of entrepreneurs, investors, professional advisers and academic, technology and industry specialists to help a new or growing business achieve success.

HP Labs

Hewlett-Packard is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span information technology (IT) infrastructure, personal computing and access devices, global services, and imaging and printing. The basic business purpose of HP is to invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of customers.

IBM United Kingdom

IBM operates in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovation to a diverse client base, helping solve some of their toughest business challenges. In addition to being the world's largest IT and consulting services company, IBM is a global business and technology leader, innovating in research and development to shape the future of society at large.


IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. The IMDb consumer site ( is the #1 movie website in the world with a combined web and mobile audience of more than 150 million unique monthly visitors.


Sift is one of the UK’s leading digital media experts, employing 140 staff, based in Bristol, with revenues in 2011 of over £8m. Sift Media is a B2B online publisher with a portfolio of 10 titles & 6 events (including AccountingWEB, HR Zone & UK Business Forums).  Sift’s PracticeWEB division provides a web platform to 750 accounting practices and 400 IFA firms.  Sift’s digital marketing agency SiftGroups provides digital engagement solutions to charities, not-for-profits and member bodies.

Team Rubber

Team Rubber grow successful creative businesses based on great ideas and great people.

We create and nurture teams of great people who come up with smart ideas and get things done. We create long-term value by generating unique IP assets and taking them to market. We develop amazing projects and products, and provide outstanding service to clients.

So far we’ve established 3 creative media businesses: Rubber Republic, Viral Ad Network and Delib. Team Rubber was founded by Chris Quigley, Andrew Parkhouse and Matt Golding.


ThirtyThree is the UK’s largest independently owned employer marketing agency. We help our clients build and articulate their Employer brand or put simply to communicate about jobs and working life in a way that excites their existing and potential employees. What’s more, we do actually practice what we preach, which is perhaps what makes us different.


TLT is part of a new wave of award winning national law firms built around the needs of clients. Our services are delivered by talented people with a passion for client service. We understand the commercial challenges faced by our clients and we are committed to delivering expert legal advice innovatively, efficiently and cost-effectively. We play an active role in supporting the creative and technology industries in Bristol and beyond.


Toshiba Corporation is one of the world's largest high-tech conglomerates with a diverse portfolio of products ranging from power stations and electrical distribution equipment to microchips, tablet and laptops.  In 1998 its Telecommunications Research Laboratory was founded in Bristol city centre, under its then Managing Director, Joe McGeehan.  The Laboratory continues today to build on the region's strengths in microelectronics and wireless communications and links strongly to expertise in communication technologies at the University of Bristol. Current projects include collaborative work with Bristol City Council and Knowle West Media Centre on home-based eco-friendly technologies, and new projects applying information and communications technology to environmental challenges.

University of Bristol

Bristol is a leading international university although it remains true to its roots, being heavily engaged with the city of Bristol, where it was founded over a hundred years ago as the university for Bristol and for the south west of England. The University of Bristol is now world renowned - places at Bristol being among the most sought after among the UK's elite institutions.

University of the West of England

UWE Bristol is one of the largest universities in the UK with some 30,000 students and over 3,000 staff. We work with over 1,000 partners in the development of research and courses that employers need. We're proud to support the Pervasive Media Studio and serve Bristol as the UK's major science, media and arts hub.


Watershed is a cross-artform venue and producer, sharing, developing and showcasing exemplary cultural ideas and talent. We are based in Bristol, but place no boundaries on our desire to connect with artists and audiences in the wider world.

We curate ideas, spaces and talent to enable artistic visions and creative collaborations to flourish. We produce work that cuts across film, music, theatre, design, visual art, and the creative and technology sectors.

Playable City is supported by:

Bristol City Council Playable City Award Sponsor Logo University of Bristol Playable City Award Sponsor Logo University of the West of Englang Playable City Award Sponsor Logo
Bristol and Bath British Council Future Cities Catapult Playable City Award Sponsor Logo Guardian Cities