The Studio is unusually quiet today. Why? Most of the Studio community and network are currently visiting this year's South by Southwest festival which kicked off last Friday. SXSW Interactive is the world’s leading digital and interactive conference, attracting businesses from all around the globe.

On Tuesday, 16 March 2010, Studio director Clare Reddington will chair her panel Pervasive Games and Playful Experiences: Rendering the Real World. The panel will discuss questions around the social impact of games, explore how games captured the imaginations of the masses and what makes a good game.

Clare will be joined by Toby Barnes of Mudlark, Nina Steiger of Soho Theatre, Duncan Speakman and Simon Johnson of SlingShot.

Former Studio residents Simon Games did not arrive alone in Austin, Texas. They were followed by The Tweeture, a robot-monster of Godzilla proportions who tweets. The Tweeture is planning to eat the delegates of SXSWi, but what will become of him once he befriends people?

Follow what happens to him at: twitter.com/thetweeture.

The Tweeture was commissioned as part of The Umbrella Group, an Arts Council England supported delegation of UK artists and producers attending SXSW. It is designed to promote UK innovation and creativity at one of the world’s leading technology conferences.

Keep up with what's happening at South by Southwest at the Studio blog: www.pmstudio.co.uk/project/sxsw-interactive-2010