Hazel has been a Pervasive Media Studio resident since its opening and is an internationally renowned creator of Alternate Reality Games. With her background in theatre and film, she has collaborated with technologists on a variety of projects involving robots, smell and zombies! What they all have in common is a very strong sense of storytelling, emotional engagement and real innovation.

Having spent a year at Aardman Digital as a Creative Director, Hazel became Creative Ideas Developer at Bristol's Knowle West Media Centre, leading ambitious plans for a Bristol Maker Lab. She is an Associate Lecturer in Film and Creative Media at University West of England.

Hazel is also an interactive Sci-Fi writer of some repute, having worked on expansive, rich and very popular Alternate Reality Games for movies such as JJ Abrams' Star Trek. This unique kind of expertise makes Hazel a consultant on Transmedia to broadcasters and brands.