Fresh Dressed

classified 15
Film

Please note: This was screened in Nov 2015

Director
Sacha Jenkins
Cast
Damon Dash, Daymond John, Karl Kani
Details
90 mins, 2015, France/USA

With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born - Fresh - and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

Fresh Dressed is a fascinating, fun-to-watch chronicle of hip-hop, urban fashion, and the hustle that brought oversized jeans and graffiti-drenched jackets from Orchard Street to high fashion's catwalks and Middle America shopping malls. Reaching deep to Southern plantation culture, the Black church, and Little Richard, director Sacha Jenkins' music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers, and other industry insiders, such as Pharrell Williams, Damon Dash, Karl Kani, Kanye West, Nasir Jones, and André Leon Talley. The result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream.

  • The screening of Fresh Dressed on Tue 10 Nov is part of our Cinébites deal: Get 30% off any main dish in the Café/Bar with a valid cinema ticket.

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