Lunchtime Talks are a series of informal presentations at Watershed's Pervasive Media Studio. They normally take place at 13:00 on a Friday, are free and are open to everybody who is interested in what they do. Come along, bring a sandwich, and get to know more about the Studio community, current and up-coming projects, or residents' work.

As the experience economy continues to gain pace how can brands ensure their interactions with consumers are more than just isolated stunts or one off activations?

In this week's talk join Greg Taylor, Chief Provocation Officer, and his team at Elmwood to explore why purpose and design need to be at the heart of effective brand experience innovation. Together, we’ll think about how new technologies can enable us to create purpose driven and meaningful experiences that open up new dialogues with today’s unreasonable consumer.

The Pervasive Media Studio is located within the Watershed building. Let us know if you'd like a tour and we'll be happy to show you around. Send an email to studio@watershed.co.uk

For further information visit watershed.co.uk/studio

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