Photo of a fashion model sitting on a chair looking into the camera

Credit: Fashion Museum Bath

Fellowship in Residence: Legal basis of fashion asset reproduction

Closing Date: Tue 5 December, 10:00 GMT

Applications for this exciting MyWorld Fellowship opportunity have been extended to 5 Dec 2023.

You will spend ten months working with Bath Spa University and Bath’s Fashion Museum. The Fellow will work in parallel with a second Fellow to be recruited simultaneously. The two Fellows will work on different areas of practice but will work closely with each other as well as MyWorld  stakeholders, including Bath’s Fashion Museum and its Dress of the Year Collection.

The key area of research for this Fellowship is the legal basis of fashion asset reproduction in 3D environments. We expect that the successful Fellow will have a background in legal studies and/or IP law and will join us to explore fashion in the digital realm, and the Intellectual Property (IP) considerations surrounding this.

As fashion reinvents its marketing, communications, and retail platforms, combined with the potentially disruptive impact of the metaverse, XR, NFTs and digital fashion, there is a major online industry segment rapidly emerging. Initial consultation and planning on the strategic Fashion Museum development has raised an area of important research related to the digitisation of existing assets to 3D environments.

“Laws haven’t caught up with the metaverse, but that doesn’t mean brands can’t start preparing now.” Jeff Trexler, Associate Director, Fordham University’s Fashion Law Institute,

Is there any legal precedent for the extension of current contractual obligations around existing fashion assets when exploring digitisation and exploitation in emerging 3D platforms? What might a new best practice standard look like and what are the opportunities or challenges in adoption? What are the future implications for IP and rights as this process of digitisation of 3D assets gets simpler?

We will award one person £20,000 for ten months at 2.5 days/week embedding yourself within Bath Spa University and the Fashion Museum.

This MyWorld Fellowship is aimed at freelancers, practitioners, industry, and academics who have industry or practice-based experience and are based in the West of England. We invite people to think about these Fellowships as a period of collaborative thinking, innovation and experimentation, applying practice, expertise or relevant experience.

The Fellow will be contracted and paid via the University of Bristol but managed by Watershed and the Fellowship host Bath Spa University in collaboration with Bath’s Fashion Museum. This Fellowship is part of the MyWorld IDEAS programme, funded by UKRI.

The application process:

You are invited to answer five questions on an online form focusing on how you meet the criteria for the Fellowship in residence and eligibility.

Shortlisted applicants will then be invited to interview with members of the MyWorld partnership, Bath Spa Museum and the Fashion Museum Bath.

MyWorld believe our work will be stronger with greater diversity and welcome applications from those who are currently underrepresented in the culture, technology and higher education sectors. We understand that each of us brings our experiences, our backgrounds and our own unique lens to what we do so no one is expected to represent any specific groups. 

Fellowship Brief

Fellowship Brief - Large Print


MyWorld is funded through UK Research and Innovation (UKRI) 'Strength in Places fund'.

Main Delivery partners: University of Bristol, University of the West of England, University of Bath, Bath Spa University, Watershed, Digital Catapult, Aardman Animations, Lux Aeterna, Esprit Film and Television, Bristol Old Vic and Opposable Games. 

Closing Date: Tue 5 December, 10:00 GMT

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