Adam is the Founding Director of nu desine and the inventor of the AlphaSphere, the electronic musical instrument which reinterprets the way we produce and perform music.

Adam is a musician and performing artist, and has performed around the world with the AlphaSphere, including at a VIP concert in Amsterdam; in clubs in London, Sofia & Macau, and at events in Jakarta & Daejon in South Korea.

During his time at the Studio; Adam oversaw the successful development of the AlphaSphere which went on to be nominated for Stuff Magazine's Design of the Year 2012, alongside competitors such as Google and Microsoft, he successfully pitched for UKTI's Exporting for Growth award 2012 which saw nu desine participate in a VVIP delegation to Japan and Adam was named as one of South West Insider's 42 under 42.

Adam is currently based in Shenzhen, where he is responsible for overseeing the entire production process of all new AlphaSphere products.

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