Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Writing

Technological Determinism and Neuroplasticity

Looking at the ways that current evidence from cognitive science reflects on the debates between McLuhan and Raymond Williams about technological determinism in media studies.
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Author: Sy Taffel, PhD Researcher at Digital Cultures Research Centre at University of the West of England