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It’s vital to adopt a posture of arrogant superiority; instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.
Looking at the ways that current evidence from cognitive science reflects on the debates between McLuhan and Raymond Williams about technological determinism in media studies.
Author: Sy Taffel, PhD Researcher at Digital Cultures Research Centre at University of the West of England