Updates
The future of digital content (the next 5 -7 years)
Notes from CITIN's quick presentation of their digital beacon research so far at the Technology Strategy Board Collaboration Nation conference today:
Content will be multiplatform as standard. Platforms must work together and build on each other to make a greater and more compelling experience.
Migration to next generation networks. We will still be constrained by bandwidth sometimes, so how do we design services that account for mixed connectivity?
New TV formats with greater integration of content, (the tv in your living room is a games machine, computer etc)
Networks will be seen as a utility. Operators will need to provide smart connections. Value will come from converged offers.
Blockbuster content migrates to new platforms.
Mass advertising still exists but with a lower premium. Advertising must become a distribution platform for point of sale purchase.
Micro-payments become standard and secure. All content creators get paid (if they want to be). There will be two-way value chains.
More social media. How will it alter business models? As a content distribution platform, social media will flatten markets.
Privacy will be a premium service. Our data trail is already being used to provide us with personalized content and info. It will become a tradeable commodity, you will have to pay to go off grid.
Meta data - will drive huge market efficiencies. Personalised and location based services will offer more joined up and targeted marketing.
Our input and interactions with technology are richer (think Project Natal). Easier access and invisible technology will drive uptake.