On Friday we ran a pervasive media lab, produced by James Richards of BBC Learning, The Pervasive Media Studio and Ed Mitchell.

The aim of this event was to build new relationships, project ideas and understanding between BBC staff and creatives working in pervasive media.

It was an opportunity to share and collaborate on specific ideas for projects in the context of BBC Learning Development and to discuss and understand the commissioning process of the team. During the day there was time set aside to work on potential new idea proposals and by the end of the day, three of these ideas were selected for further refinement (Arkive, Hide&Seek's Garden of Bees and Aardman/Delib's National Panic Simulator).

The 65 participants were drawn from leading creatives working with mobile and wireless media from across the UK and BBC staff and commissioners including Myles Runham, Head of Interactive for BBC Learning, George Auckland, BBC Head of Innovation and Lucio Mesquita, BBC Head of Regional & Local Programmes.

Ed Mitchell's innovation lab format went down brilliantly with one BBC exec saying it was one of the most productive meetings he had ever been to. Hopefully we will be staging more similar events in the future. In the meantime, see the photos from the day here and here.