The Generator

The software that Indie Mobile developed during their 2009 Media Sandbox residency allows music fans to interact with their heroes and each other across all sorts of platforms and experiences.

As an example, they took the software to a major stadium band wanting to interact with their fans during a world tour. Indie Mobile showed them how, via The Generator, fans across the globe could send in images of themselves at the band’s gigs via MMS, IM, Skype, email and a dozen other platforms.

Seth Jackson of Indie Mobile explains: “When a fan sends in an image they receive another fan’s image back, from somewhere around the world. The images are then collated into a mosaic – a huge image of the band’s album cover, made up from the thousands of tiny images. This living artwork would be live on big screens at the shows, building in real time as fans upload their images.”

“Music. Always music. That is what we do – we just happen to be digital marketers.” Indie Mobile are the UK’s only specialist mobile music marketing company, allowing independent record labels to sell content (ringtones, video, wallpapers) to mobile handsets worldwide.

Sandbox gave Indie Mobile the freedom to explore the technology. “It made us bold enough to pursue our own Research & Development, and to look beyond simply delivering a product to someone else’s brief,” Seth explains. “The funding allowed us to really explore a project without the usual commercial imperative, and gave us the space to take risks.”

Related Links
www.indie-mobile.com