World Record-breaking Adventurer, Best-selling Author and founder of Duel and the Daredevil Project.

Aside from his expeditions and writing, he has spent his career building technology, including the Daredevil Project app development studio, and consulting for advertising agencies and tech companies.

He founded Duel to democratise and decentralise marketing for brands. Duel is solving the lack of emotional connection and social proof in often clinical looking online stores by rewarding customers for creating visual testimonials and advocating among their friends, rather than wasting millions on advertising to drive sales.

Before this Paul conceived and implemented the It's on the Meter Expedition to drive to London taxi around the World. The expedition broke two Guinness World Records, raised over £20,000 and passed through 50 countries after driving 80,000 miles from London to London in Hannah, a 1992 London Taxi bought of eBay.

Paul is also an experienced speaker, moderator and a conference host. Including TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute and Retail.Tech, as well as guest lecturing at the British School of Fashion.

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