B.tween interactive media forum started with a keynote by Lord Puttnam, underlining the importance of investing in the skill base to ensure the UK doesn’t lose its competitive edge.

He was followed by John Sandborn, Creative Director of Ebay discussing the creative strategy he used for Ebay Express.

There will be MP3 streams of all the sessions on the B.tween website soon, in the meantime I have written up my notes.

The best bit of the Festival was Someth;ng's Timelines project. When you registered, delegates were given a sort of keyring with an RFID tag which tracked your position in the festival spaces and allowed you to capture stuff of interest by pressing a yellow button. By Tuesday I should be able to log into my details on the Timelines website and scroll through the audio straight to the bits I tagged.

Fiddian of Soda gave the most interesting case study session of the day, explaining Soda's freemium business model, which uses a style similar to Ryan Carson's Drop Send: build it fast, get it out free to lots of people, improve it then monetise it.

The main message of the day - content is a commodity. Re-use. Re-format. Re-present (!)