Technical Ambassadors Scheme

Technical Ambassadors are available to provide bespoke technical assistance to independent exhibitors across the UK.

  • Need advice about making the best value choices when it comes to upgrading any element of your equipment? Sound, projection, internet, servers?
  • Would you like to be able to show more Event Cinema but aren't sure how it'll go on the night?
  • Would you like to host outdoor screenings this summer but want to get the right kit?
  • Would a second screen make your venue more profitable and diverse but you don't know how it'll work in your space?
  • Would you like to show local archive material but need advice on creating a DCP?

Technical Ambassadors provide bespoke advice and assistance for independent exhibitors of all shapes and sizes across the UK. A technical expert will visit your venue and give you the tailored advice you need, with recommendations you can apply instantly.

See some examples of the difference this scheme has made to film societies, small venues, mixed arts venues, film festivals and community cinemas. 

To deliver this service we have the expertise of 18 Technical Ambassadors (TAs) - a fleet of highly skilled and experienced projectionists, technicians and engineers from across the UK who are based in your region to help assist with whatever your non-emergency technical issue. 

The South West & West Midlands is covered by 3 highly experienced and skilled Technical Ambassadors: 

Ewan Dunford is Technical Resources Manager at Watershed with over 10 years experience in the field. It is imperative for Ewan to be able to effectively train and disseminate knowledge gained over the years in a constructive and concise manner on a level that is accessible to everyone. (pictured avove)

Jim Whittle is Cinema Manager and Film Programmer at the Dartington Hall Trust. He brings over 25 years of experience gained from a variety of cinemas, and hopes to provide support to help improve cinema experiences for all audiences.

Simon Nicholls is Chief Projectionist at the Courtyard Theatre, Hereford, having previously worked at Gloucester Guildhall and Borderlines Film Festival. With his varied experience, he aims to promote the essence of high quality presentation skills and pass these on to a new generation of film technicians.

See a video from Ewan Dunford's visit to The Poly, Cornwall which has resulted in a new DCP intallation at the venue:



A half-day (3hr) session is £100 (+VAT = £120). Up to 10 individuals can attend the training and organisations can group together if requiring assistance for a similar issue.

A limited number of bursaries are available for organisations who would otherwise be unable to benefit from this service. Please click here for more information.

Film Hub SWWM can also help with additional support so do please get in touch with us via


Please read through all the information on the ICO website before completing an Application Form and send to

If you are applying for a busary, please complete the Bursary Form and return alongside your Application Form.


This training programme is supported by Creative Skillset’s Film Skills Fund, which is funded by the BFI with Lottery funding and by the industry.