Privacy Policy for Watershed Group

Photo of the exterior of Watershed, Bristol
Last Updated: 6 March 2018

The Watershed Group of companies (listed at the end of this Privacy Policy) (Watershed) offer a range of services, transactions and communications which may request data from you.

This policy sets out how we do this and applies to anyone who visits our websites (as set out at the end of this Privacy Policy (our Sites) or corresponds with us by phone, e-mail or in person.

Please read it carefully and if you have any questions please use the details in the 'Contact Us' section below to get in touch with us.

Amendments to this Privacy Policy

We may revise and update this Privacy Policy at any time and will indicate at the top of this page when this Privacy Policy was last revised. Please periodically review the Privacy Policy, as your continued use of this Site and/or other Watershed services indicates your agreement with any changes that we make.

When do we collect information from you?

We collect information that you give us by filling in forms, either on our Sites or in person, or when you correspond with us by phone, e-mail or otherwise.

This includes information you provide when you:

  • subscribe to our mailing list;
  • register for a loyalty card;
  • use the interactive sections of the Site;
  • hire one of our rooms or cinemas;
  • book tickets through our box office;
  • donate or provide sponsorship to us, or meet to discuss potential support you may give;
  • when you report a problem with our Sites;
  • attend a meeting, event or workshop;
  • make a café table booking, register lost property or complete a comment card;
  • enter a competition.

What information do we collect about you?

The personal data we collect about you may vary depending on the service you request from us. As a minimum we will collect from you:

  • your name; and
  • your email address;

From time to time, depending on the service you require, we may also request the following:

Postal Address

If you register on our Box Office system we give you the option to include your postal address to speed up future transactions.

If you donate to Watershed, we will also ask for your postal address for the purposes of administering any Gift Aid contributions you elect to provide, to keep you up to date with how your gift makes a difference and to let you know about future opportunities to support Watershed.

Telephone number

When you book tickets for any of our events or shows we will collect your telephone number so that we can contact you in case of changes to the programme.

We will also use your telephone number to contact you with regard to membership applications, competition entries, table bookings or lost property.

Age/Date of Birth

We store this information if you purchase a 25 and under ticket or a 60 and over ticket to any of our events or productions.

We will also request information on the date of birth of your child if you book a ticket for any of our Cinebabies events as proof that you and your child are eligible to attend such events.

Access requirements

We collect and store these on our Box Office system so that we can help reserve the best seats to meet your needs as a customer.

Payment Details

When you donate to Watershed, we will collect payment information from you such as credit or debit card details or bank information for the purposes of taking payment or setting up a direct debit through our third party providers.

Allergy & Dietary Information

If you hire us for an event and you use our catering services, we may also collect allergy and dietary information about you or your guests attending the event. This information will only be used for the purposes of facilitating the catering for your event.

Other Information we collect

If you correspond with us generally, for example to raise a query, comment or complaint about any of our services, we will also collect any other information you choose to send to us in that correspondence.

When using our Sites we may also collect some technical (not personal) information about how you use our Sites, for example the type of device you are using, your operating system, IP address, the web address you arrived at our site from, and length of visit.

How do we use the information you provide?

Where you have disclosed your information to us, we use information:

  • because it is necessary to administer the services you have requested from us from time to time and fulfil our obligations to you in providing these services; or
  • in the case of our profiling (see below) in order to pursue the Watershed Group's legitimate interests in raising funds or to inform you by email or other means of similar events or services run by us which we think may interest you. Where we process your personal data on this basis, we will only do so where it does not prejudice your own privacy rights.

Mailing List

We will use your personal information to provide you with Watershed news and information, and with opportunities to support Watershed in the format, and in accordance with any preferences you have requested.

Box Office

We will use the information provided to process your payment for any tickets purchased and to provide you with those tickets. We may also collect your information to compile internal lists about audience statistics for our own analysis or, where applicable, compile an attendance list.

We will use this personal information only for the purposes of keeping a record of the comments you make on the Interactive Areas so that we can, if necessary, identify whether you have complied with the Statement of Commitments and Code of Conduct

We will also use this information to provide you with news and updates about our products and to provide you with marketing information from time to time about our products.

Room Hire/Catering/Table Bookings

We will use the personal data you provide to us for the purposes of facilitating your event or fulfilling your table reservation.


We will use your personal data to administer payment of your donations or sponsorship. We will also contact you to keep you informed of the impact of your gift and to contact you regarding further opportunities you can partake in to support Watershed.

Loyalty Card

We will use your personal data for the purposes of processing your loyalty card application and for administering the loyalty card scheme, for example to enable you to collect and redeem points and to monitor usage.

We may also use your personal information for internal analysis of our loyalty card holders, customer surveys and to provide Watershed with audience insights, in order to improve our offering to our customers. Data used for this purpose is anonymised and your personal details will not be visible in any resulting reports or analysis.

Site monitoring

We will also use information we collect to:

  • administer our Site and make sure you can use it properly and effectively;
  • respond to any questions, requests or complaints we receive from you;
  • to analyse the use of our Site; and
  • to improve our Site.

We won't use your information for any purposes except those above without letting you know and getting your permission if necessary.

Building profiles of supporters and targeting communications

We use profiling and screening techniques using your personal data, along with other publicly available information we obtain, to ensure that our communications to you are relevant and timely, and to provide an improved experience for you as a customer and/or supporter.  We also use this to allow us to understand the background of the people who support us and to help us to make appropriate requests to supporters for donations. 

Who do we share your information with?

We don't sell your information.

We don't share the information that is provided to us except:

  • with third party service providers, such as hosting providers or an email service provider, who provide services to us so that we are able to fulfil our obligations to you or, where we are able to send you marketing information, to do so;
  • if you have donated money to us and have notified us that you are registered for gift aid, we will share your information with HMRC and the Charity Commission for the purposes of administering this;  
  • if you have requested that you be added to a marketing list of any of our partners we are running, or have run, an event with during the booking process for that event;
  • if we have a legal obligation to disclose your information (for example, if a court orders us to);
  • if another company buys our company, or if we go insolvent, or if we merge with another company, in which case the company that receives your information will protect the information in the same way we do. If we transfer our obligations under our terms of use to another company, this may mean that we need to transfer your personal data to that company. We will contact you to let you know if we plan to do this. If you are unhappy with the transfer you may contact us to end your contract with us within 30 days and if you do so, we will not transfer your data to that company.

If we run an event in partnership with another named organisation we will also share information with that partner to enable it to report to funders and inform audience development strategy. Any data shared for these purposes will be in an anonymised and aggregated form.

For how long do we keep your personal information?

We keep your personal information for as long as we need to for the purposes for which it was collected or (if longer) for any period for which we are required to keep personal information to comply with our legal and regulatory requirements or until you ask us to delete your personal data, in accordance with your rights below. We will regularly assess the personal data that we hold to determine its relevance and destroy your personal data if we no longer require it or no longer provide any services to you.

Your rights

You have a number of rights in relation to your personal data. These include the right to:

  • find out how we process your personal data;
  • request that your personal data is corrected if you believe it is incorrect or inaccurate;
  • obtain restriction on our, or object to, processing of your personal data;
  • ask us not to process your personal data for our own marketing purposes;
  • withdraw your consent to our processing of your personal data; and
  • obtain a copy of your personal information which we hold about you. We will take steps to verify your identity before responding to your request and will respond as soon as possible and in any event within a month.

Further, if you do not wish to receive any marketing information from us, you can unsubscribe from such notifications at any time using the link on any e-mail that we send to you, or at any other time by getting in touch with us using the details set out in the 'Contact Us' section below.

At the end of your relationship with us you can ask us to delete your personal data and we will do so as far as we are reasonably able and subject to our legal requirements to retain such data. You can also request that we provide you with written confirmation (including in the form of a certificate) of the deletion of your personal data, which we will provide if we have deleted that data and can provide evidence of this.

Third party links

Our Sites may contain links to other sites and resources provided by third parties. We have no control over the contents of those sites or resources.

If you use any third party sites or resources the third party services' rules and policies will apply and you should check these before you submit any personal data to third party sites. We do not accept any responsibility or liability for these policies. This policy applies solely to information collected by Watershed.

Watershed Group of companies

The Watershed Group of companies consists of:

  • Watershed Arts Trust Limited
    A company registered in England & Wales with no. 01608779 and a registered charity with no. 284188. VAT number 916 2531 38.
  • Watershed Trading Limited
    A company registered in England & Wales with no. 01621620.
  • Watershed Ventures CIC
    A community interest company registered in England & Wales with no. 06097013.

The registered offices of all three companies is 1 Canons Road, Harbourside, Bristol BS1 5TX United Kingdom, which is our main trading address.

Our Sites

 The Sites that this Privacy Policy applies to are:

Contact Us

If you would like to exercise any of your rights outlined in this policy or have any questions about the way in which Watershed handles your personal data, please contact Louise Gardner, Watershed's Data Protection Officer as below –

1 Canons Road
Bristol BS1 5TX
United Kingdom

Telephone: 0117 927 6444. 

Cookies Information

What is a cookie?

A cookie is a small text file that is downloaded onto your computer when you visit certain websites and allows a website to recognise a user's device.

Cookies are used on and other Watershed sites to enable some services to recognise your device so you don't have to give the same information several times during one task and to provide Watershed with information to help improve the experience of using our websites.

What cookies do we use?

The list below details the persistent cookies used by Watershed's websites, all of which are first party cookies, rather than third party cookies. Watershed's first party cookies can only be read by our websites.

  • Google Analytics: _gat, _ga _gid

    Cookies set by one of our websites to enable Watershed to analyse the website using Google Analytics.

    On some of our sites we may also use the Advertising Features of Google Analytics to find out more about the demographics and interests of our visitors.

    When you visit a website and see an advertisement a cookie is placed on your computer or device by, for example DoubleClick (Google’s Internet ad serving business) and then if you visit another site that has ads served by DoubleClick, the same cookie can be read and modified by DoubleClick.

    By tracking what kind of sites you visit and how you interact with ads for different products and services, Google aims to build up a picture of who you are; your age, gender and interests. Using the Advertising Features of Google Analytics means we receive reports that tell us who Google thinks is visiting our site by age, gender and interests.

    This information is anonymous and No Personally Identifiable Information is gathered from users.

    We use this information to report to our funders, such as Arts Council England, and internally for us to better understand how visitors use our websites.

  • Google Analytics Content Experiments: __utmx, __utmxx

    We sometimes use Google Analytics to run experiments on our websites, to test how variations in how we present features perform, in order to better meet user's needs. These cookies determine whether a user has been included in the experiment and the expiry of those experiments.

  • Drupal: has_js, comment_info_mail, comment_info_name, comment_info_website

    The Watershed website is built on the popular Drupal open source platform and uses a number of standard Drupal cookies in order to function fully. has_js tests whether your browser has javascript enabled in order to use certain functionality and the other three relate to commenting on the site.

Third party cookies

On some of our sites we may embed content from third parties such as YouTube, Facebook and Twitter. These sites may deliver their own cookies. We do not have any control over these third party cookies and you should visit their websites to find out more about their use of cookies.

How do I restrict or delete cookies?

Your web browser should allow you to restrict or delete cookies set by this Site. The Help function within your browser should tell you how. Alternatively, you can visit which provides general information about cookies and how you can manage cookies on your computer.

To opt out of being tracked by Google Analytics across all websites visit