Arts Leadership Unit 2. #5 (Plans and Promotion)

We eventually decided upon 4 films to show, they all centred around a Haunted kind of theme to tie them together as a programme. The Final line up:

01/10/13 – House, Nobuhiko Obayashi

15/10/13 – Repulsion, Roman Polanski

22/10/13 – Suspiria, Dario Argento

29/10/13 The Shining, Stanley Kubrick

The Shining would be the finale event and would be the centre of focus as the Immersive themed night. We planned to use the space at the Watershed as a Hotel, as the film is set in a Haunted Hotel in the Mountains. The nights events will involve theatrical appearances from actors posing as staff at our venue, as well as interactive installations for our audience to engage with. I contacted two Magicians to get involved in the night, the plan is for them to tie various parts of their acts in with The Shining story and further un-nerve our audience before the film screening.

The events will all be publicised by way of our Flyers, designed by Smith & Milton along with input from us. I attended the designers briefing to get a better picture of the relationship between a client like the Watershed and an agency like Smith & Milton, and to see how ideas are communicated. We where all very happy with their final outcome.

photo

Flyer designed by Smith & Milton

I would also do my best to spread the word via social media, targeting individuals as well as groups, looking for conversations to jump in on and spreading info and visuals about the films. I tried sparking interest on student pages or making a link to other current social activities, always plugging our nights using BFI hashtags ect. I also attended some of the Ben Wheatly late night screenings to make sure the audience where also aware of the ‘Corridor Sessions’ screening – the title we had given our Haunted Programme.

Twitter feed promotion

Twitter Feed Promotion