I went to see a film called ‘Project Wild Thing’. I was interested in its topic of getting people back into the great outdoors by using modern marketing techniques.
David Bond sets out as the Marketing Director for Nature, using focus groups, his own family and teams of experts to research and identify the underlying problems with modern society that keep us locked in doors. He then attempts to counteract them with fun and engaging ideas of why people should go outside and what there is to do.
I really enjoyed the film, it was brilliantly executed, hilarious throughout and an inspiration on many levels. Not only did it immediately make me want to go scamping about in the countryside but it made me think about ways to approach design and marketing briefs. Watching the process of the branding teams and their outcomes was an excellent insight into a large scale operation like this. It was an absolutely wonderful example of how to successfully market an idea. I will draw from this documentary a wealth of knowledge and ideas, as well as an underlying mentality of what projects I would like to work on in future. This film demonstrates a wonderful ethos of getting back to nature and doing things for the good of man kind. I will be purchasing the DVD so I can view it multiple times!
Project wild thing brainstorming sessions
Since viewing the film I have continued to feel online engagement via their twitter account and have been impressed by the overall design of the campaign to help to snowball interest. They also offer a simple and effective free App, offering ideas of what to do in the wilderness, so that the adventure can continue for audience members. This is also a reminder to myself that I am capable of producing such apps using software like AppFurnace, that are highly effective and well worth the effort.
Examples of the ‘Project Wild Thing’ campaign designs:
