Since the first video was uploaded to the site in 2005, YouTube has changed dramatically. Now it hosts numerous communities of people, ranging from book lovers to pimple poppers, and allows anyone with a camera to upload content - is this a good thing?

Join Studio Resident and vlogger Jon Aitken for a chat about the site, how traditional media is coping with the meteoric rise of prominent YouTubers, and just what is vlogging?

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you’d like a tour of the space and we'll be happy to show you around just before the talk. Send an email to admin@pmstudio.co.uk to book your place on a tour.