As the experience economy continues to gain pace how can brands ensure their interactions with consumers are more than just isolated stunts or one off activations? Join Georgie Denny, Provocation Director and Deborah Stafford-Watson, Provocation Partner and their team at Elmwood to explore why purpose and design need to be at the heart of effective brand experience innovation. Together, we’ll think about how new technologies can enable us to create purpose driven and meaningful experiences that open up new dialogues with today’s unreasonable consumer.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

There will be no Studio tour this week, but if you would like to book a space on a tour in Janurary, just let us know by sending an email to studio@watershed.co.uk.