Seth is Associate Professor Digital Culture & Design at Winchester School of Art, University of Southampton. His research and teaching tackles the theory and practice of experimental and everyday media technoculture, particularly games, social media, and the moving image. A leading researcher on children’s digital media culture, his book Gameworlds: virtual media & children’s everyday play is published by Bloomsbury (2014). He is also the editor of The New Media & Technocultures Reader  (Routledge 2011) and is a co-author of New Media: a critical introduction (Routledge 2009). Seth has developed innovative ethnographic and ethological methods for capturing and analysing playful media environments from videogames to the testing of pervasive media projects (www.microethology.net). Recent projects include a REACT Prototype project to research the development of a robotic gaming platform (with Silas Adukunle and Reach Robotics), an Arts Council / Nesta Digital R&D project that developed a location-based dance / video game (with Pavilion Dance SouthWest and Mobile Pie), and Lightbug, a REACT Play Sandbox project with Tine Bech developing digitally augmented playground swings.

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