Many thanks to all those who submitted a proposal to Media Sandbox 2010. We received a high volume of really great pitches this year and were truly excited by the amount of interesting ideas within the region.
We’re now thrilled to announce this year’s seven successful commissions:
“If we are going to grow, I have to move my business from a position of “work to hire” for ever-reducing margins to ownership of rights or IP”
Question: Was this said to me by a Chinese animation company, or a Bristol based digital marketing business?
Answer: Both, if I paraphrase – and therein lies a challenge.
In this post-digital landscape the cost of entry for new service businesses is lower than ever before, and competition is now global - with the result that regardless of whether you promote quality as your USP, there is pressure on price.