by Thought Den and Mobile Pie
Happy Packages was a system where friends could leave digital content or ‘packages’ (images, audio, text) at specific locations that could be later collected from those locations, using a mobile device (via SMS, Bluetooth or GPS).
Mobile Pie & Thought Den were inspired by the exponential enthusiasm for communicating and sharing online. With the explosion of content, distribution channels that provided relevance and context were becoming ever more important. Happy Packages offered the ability to control content in a personal way. For example a trail of ‘packages’ could form a trip to the five best shoe shops specifically for your sister.