Projects 2009 > Viral Spiral > Journal
Not even a week after I was banging on about 'bring back live TV', Sky have announced a series of live dramas to be shown this summer. Proof, if it were needed, that I am a guru with the power to see the future (or I'm merely stumbling along a millisecond ahead of the zeitgeist.) Meanwhile, BBC radio 2 has stopped Jonathan Ross being live on the radio because it's just too dangerous for them. These people are several decades behind the zeitgeist. Being ahead of the game is a pain in the arse anyway. It is nice to be first, but often I find nobody really knows what the hell I'm talking about for a few years. Timing is everything. I've been trying to fund a large scale ARG since before the term was coined and we're testing some clever ways to make a 'cross over' ARG through Sandbox. To save time in the testing I re-used some pages and characters that were created in January 2001, right after magic-tree. That project, Julia Brand, a weekly TV show with the majority of the story unfolding online, was never made although we did get all the right meetings at the time. We were probably 6 years ahead of our time, because although while we were touting Julia around, Beast came out to accompany the film AI and became the first Alternate Reality Game, it wasn't until 2007 that the first big TV ARG was made - the Swedish project, The Truth About Marika. For me, the form needs TV to rescue it from a cult puzzling audience. I believe participatory narratives don't have to be niche, although Marika is a still rare glimmer of it's true potential. If anyone knows of any viewing figures, I'd love to see them. Our test session last week was very positive and, with any luck, we are neither too far ahead or any way behind the zeitgeist.