David Redfern

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David Redfern's blog

So what is a producer again?

This week was the final Future Producer masterclass session and we went out with a bang with presentations from three brilliant producers Matthew Austin from MAYK, Katherine Jewkes from National Theatre Wales and independent producer Sarah Warden.

Matthew shared a great blog post from Deborah Pearson, who is one of the Artistic Directors of Forest Fringe in Edinburgh. When asked what a producer does she says….

Back in December 2006 I had a meeting with the now artistic director of a theatre in the UK. I told them that I had been invited to curate a series of events at the Forest Café in August of 2007, that I was considering taking it on as my Practical Dissertation for the Master’s I was doing, but that I was terrified by the idea of producing. I had no idea what I was doing. They looked at me for a moment, leaned forward, and said, “Debbie, let me let you in on a secret. Nobody knows what they’re doing. 90% of Producing is Blagging it.” 

To do list – August 23rd, 2011 
– Speak on a panel for Fuel – try to answer the question “What does a producer do?” 
– Speak on a panel for Central about “Making the case for Innovation.” Try to make the case. 
– Pay STK Airport Invoice 
– Deposit donations 
– Update Budget and check on running totals 
– Check-in on Total Theatre bookings for Tania’s piece. 
– Move chairs. 
– Pick up rubbish and keep lounge/office tidy 
– Upload videos for “Save the Forest Campaign” and post them on youtube 
– Proof read “Save the Forest” press release and send back to Ryan Van Winkle 
– Count chairs and consider seating configuration for Daniel Kitson benefit 
– Respond to emails 
– Help Lucy with her installations 
– Chase Gary about invoicing me. 
– Check on Ira and Andy. 
– Check on myself. 

I became a producer because I wanted to see an alternative to the way that work was presented at the Edinburgh Festival, and I was given an opportunity to help create that alternative. Aside from this Artistic Director’s early advice, nobody told me how. My only perspective was the perspective of an artist. And this is where my advice comes from. Dare to imagine the best possible context and circumstances in which to present your work. Imagine the person who would facilitate this project. What traits would they have? Would they be warm and supportive, hardlined and organized, flexible but structured? Once you’ve answered these questions, go out and try to create that context, try to be that person. Here’s a guarantee – you will fuck up a bit. You won’t always succeed. You will probably put more things than you can complete on daily to-do lists. Focus on those individual tasks deliberately, one thing at a time. And then just keep going until somebody notices what you’re up to. Do this for long enough and eventually you will be asked to be on a producer’s panel. And you’ll know what a producer does. Just about.

Matthew then went on to share his own list of pointers, which I think brilliantly sums up what we have tried to shared through this summer programme of masterclasses and workshops. All that is now left to do if for our Future Producers to get on with the business of producing….watch this space!

Matthew’s top tips:

  • Be an enthusiast – see as much as you can, get involved in things, don’t just restrict yourself to the artform in which you work
  • Always admit when you don’t know the answer to something – it’s much better than trying to fudge your way through something
  • Don’t panic about money. It’s only numbers on a spreadsheet.
  • Make sure you have time to think
  • Say yes to everything for a few months
  • If you smell a rat, stay away. If a project or a job doesn’t feel right, it probably isn’t
  • Ask the big people – you’d be surprised who agrees to meet you for a coffee
  • Never think you can do everything
  • Surround yourself with friends and collaborators who can do the things you can’t do
  • Don’t ever get seduced by the comfort of administrating or organising the thing you’re supposed to be doing.
  • Try and compartmentalise. If one aspect of a project is going wrong, don’t let it take over. Acknowledge there’s a problem and find a way to solve it, but don’t let it drag the rest of the project into a vortex of panic
  • Know your audience
  • Always try and think of a different way of doing something
  • Always ask why
  • Be brave
  • Be open to ideas
  • Be a good listener
  • Be a good collaborator
  • Get good at spotting an opportunity and taking advantage of it
  • Be willing to play the long game
  • Be willing to muck in
  • Be nice
  • Have a sense of humour

 

 

Volunteering at g39 (1B)

Library cataloguing The John Gingell Award Library cataloguing

Up to this point, my experience within the arts has primarily been within the realms of photography, which is why I was keen to take this opportunity to gain experience within the broader contemporary arts scene.  Last week I began volunteering at g39 (some iphone photographs above) and I have so far spent one day cataloguing the ever expanding warp (Wales artist resource programme) library and one day invigilating the gallery space.  It’s been rather lovely and surreal going back into a gallery as a volunteer after interning at Ffotogallery. I’ve really missed being within the gallery space and it’s fantastic to have this opportunity to be amongst contemporary art and conversations about art/ideas.

I’ll be volunteering again next week, but before then I’ll be participating in the Curating Contemporary Performance Course at Arnolfini.  I’m really pleased to have a place on the course, as I’m keen to further engage with performing arts and the curating and programming of performing arts in particular.  Last year I participated in Tania Bruguera’s Artes Mundi performance of Tatlin’s Whisper #5 and it was here that my interest in performance arts was sparked.  The event was unlike anything I had ever before experienced and it opened my eyes to an arts practice I knew little about.

Got My Goat

This Thursday I will be giving a presentation on an issue within the creative arts that really ‘gets my goat’.

As someone who creates artwork, I think the idea of protecting one’s work is an important issue to consider and look at. Intellectual Property (or IP) is legislation that protects creations of the mind from theft or copyright.

This issue has become prominent and garnered media attention due to big corporations deliberately stealing or mimicking the work of artists rather than provide opportunities for creatives to work within their company. Thus creating a culture of photographers/artists/designers etc that earn money and success from the brain waves of those who are possibly struggling to enter the industry. A company in mind who has done this in recent years is Urban Outfitters and Topshop.

My presentation will briefly cover some of the extensive legal information that has recently changed in favour of the artists out there – but will more directly weigh the pros and cons of Intellectual Property, exposing it as something many have a split opinion over.

 

Sources:

http://www.mondaq.com/x/258856/Copyright/Rihanna+wins+High+Court+battle+with+Topshop

Electric December Meeting 10/9/13 – knuckling down?

Present: Rosie Cooke, Nicola Wood, Ella Barraclough, Joanna van der Veen

Apologies: Samuel Bailey

1. Feedback on David Redfern’s Design Brief for Website

General agreement that the brief incorporates the main elements of our feedback; main points of further discussion are who will receive the brief, whether there is scope for Rosie and Ella to submit logo designs, date of website going live and Facebook / Twitter feed (details below)

  • We would like to know whether there is any scope to share the brief with designers we might know / like so that they can submit proposals (though we understand that the Watershed has their own tried and tested design team!) We would also like Rosie and Ella to be able to submit designs for the logo. AP: Rosie to email David Redfern these questions (and other feedback?)
  • We really like the specification that the website design is a responsive one that will work on different platforms
  • The website will be going live on 1st December – is there any scope for having something online before this (if the design is complete)? For example, a holding page to build anticipation. Think this would be invaluable to link to through social media, as it will tie in with the new revamped design!
  • If it is possible to get a holding page up as above (in, say, early to mid-November), could a live Twitter / Facebook feed be incorporated into it? Understand it wouldn’t be as relevant in December, but would be good before then! AP: ask David if this is possible

 2. Social Media & Publicity

What we should be doing now, and what we have to do in the future

  • AP: Joanna and Nicola to communicate via email on which Facebook groups to post in via Electric December. This should be done VERY soon! Deadline: next meeting
  • AP: try out Hootsuite with Hannah’s email. In our minds, Twitter is crucial, so need to find a way to access this and schedule – even if this means setting up a new account? AP: talk to Hannah about this
  • AP: everyone to ‘like’ the ED Facebook page, and follow on Twitter, and share these within their own networks. The number of followers or fans of a page has some effect on how interested / confident new people are in it. Numbers are good!
  • Q: Tumblr. Is it worth it? It’s a good sharing tool (like Twitter but with pictures and videos – thanks to Rosie for the quick intro to it!). Would be good for legacy and keeping community alive for future years. AP: decide by next meeting whether we want it or not

 3. Viewing of submitted films

Which is our preferred date?

  • We agree a mammoth session on October 5th is best for us. AP: confirm whether this is possible with Hannah

Skill-Swapping

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Not entirely sure what I’m doing with my hands in the foreground here…

Zoe led a very carefully put together skill workshop for her specialist discipline, design. Zoe seems to put a tremendous amount of effort into everything she does, so unsurprisingly this was a workshop full of information, clever structure and fluidity. I chose to take on this workshop as I’ve never been able to compare my design efforts against someone who does it professionally and knows what they’re talking about! It was valuable learning standard techniques from a basic level in Photoshop and -especially- Adobe Illustrator (which I often struggle to master!). It was good to learn where I had been going wrong in each programme, and also find more convenient ways of achieving an effect. For this part of the workshop, we were asked to think of a film/book/etc that we enjoyed and write a list of words or senses that we associated with the work. I chose a favourite film of mine – The Future, and used words such as comforting, dreamy, thoughtful/considered, funny, cute, gentle, purr, inspired, altruistic, conflicted, minimal, airy. We then used these words and feelings to create a Post-It note poster. For mine I kept it simple to reflect the uncomplicated storyline – simply a cat’s paw stretched into the negative space (the cat being a pivotal character in the film, and the outstretched paw reaching out in recognition of time, space and the unknown – themes prevalent throughout the feature) with ‘The Future’ typed legibly into the top right corner. A poster I’d like to recreate properly and at full scale in my free time at some point! In addition to this, we also got an introduction to using InDesign for creating books. I’ve used InDesign for picture books so it was good to see another function for the software. Zoe offered us a wealth of helpful links that included the Creative Commons, I Love Colour, DaFont and Font Squirrel to take away and explore.

Zoes’ top-tips:

– Try using limited colours

– Less is more

– Make sure font is legible

– Line up objects and text

– Try to limit yourself when using fonts

– Never stretch a font

 

Last week, to prepare us for the editing of our interviews for Gold Award, Paddy explained how to extract the sound recording from a video – change from stereo to mono, equalise, and flatten (take out the fuzz) the audio, and amend the noise profile (noise reduction, frequency smoothness and attack/decay time) ready for video editing. We then looked at Premier Elements video editing software which unfortunately ran over so I had to leave early – however I have used other video editing software before so think I could get the hang of it. It was a fast-paced insight to video editing but based on my prior experiences, I feel I am now capable of putting together a good interview.

I’m excited to practise using some of the skills I’ve acquired over the past two weeks!

Safety talks, more evaluation and some design thoughts.

Last week we were given a very detailed introduction to operations & health and safety within the Watershed thanks to Operations Manager, Layla Barron. Although I am well-familiarised with health and safety having been a premises manager over many years, it was refreshing to recap over the details.

IMG_0025

We then welcomed back Lycia, following from our ‘The Story of Change’ workshop, and recapped/re-thought the concept of success with the following questions discussed:

What we are hoping to achieve? – we are hoping to put on an event/curate online exhibition of film,. create a community, build a legacy for the Electric December brand, engage a younger audience in Watershed projects and the film industry in general, and increase online and offline audiences.

Who will be the most impacted and why? – young filmmakers and the Watershed by showcasing talent and strengthening Watershed’s youth engagement.

Where are we at with evaluation? Do we know why we’re evaluating? What do we need to strengthen or need help with? How can the group help? – we are evaluating our project to maintain sight of aims and feedback on on-going process. Currently, we are proceeding with project without taking the time to evaluate, although the knowledge of how we evaluate is making us question decisions we hadn’t before. We could perhaps schedule in occasional evaluation meetings?

If we know already, how will we measure the impact of our project? Whom we survey? What date we collect and how/frequency? Data analysis? Reporting? – Measure success via online stats and engagement/sharing/via Facebook/twitter/Watershed website data analysis. Google analytics. Feedback/survey from filmmakers.

Lycia didn’t seem to think we were approaching our evaluation in the right way but we did suggest it may be because the project is so far away and we have barely begun with enough to evaluate now! Also the project is mostly based online so we will need to base our research into our success heavily on web stats alone.

After this session I was able to publish the Electric December mood board on Pinterest which is a live update of images the team find that mirror the discussions we have made into the design of the website. This can be found here (still being worked on) I also commented on questions set out by David Redfern, Watershed online publishing manager which can be found here.

 

Form & Communicate a View (1D – Part 2)

In my first post about forming and communicating a view, I spoke about how my presentation was going to address the need for talent development programmes in the arts for young people in Cardiff.  I also mentioned that my research had taken my thinking in a slightly different direction and here’s why.

Whilst researching, I emailed an industry professional who has worked extensively within the arts in Wales.  Although he agreed, that there needs to be more support for young practitioners in Cardiff, his opinion is that ‘Its important for a younger generation to do it themselves’.  The reasoning behind this is particularly interesting and it challenged my original argument.

His opinion is as follows: If we rely on existing organisations to support such programmes for us, we as the younger generation, can become indebted to established groups and rather than rebelling against them to think differently, we continue to work within the same parameters of what has been already been established.  We’re more likely to work within such organisations than establish our own.  This results in too little criticality and too much backslapping.

Preferable to this is for something to come about by a new group of people who have identified a lack or failure in a given system.  However, for this to be sustainable, Arts Council Wales needs to be more supportive of new groups and projects from younger applicants.

This viewpoint encouraged me to reconsider my original statement and I think that perhaps what Cardiff should invest in, is the new ideas of young people, rather than only training for organisational models that already exist.  That said, I’m learning so much on this programme and I think it can do only good for other people to have the same opportunity, so long as there is the freedom to take what you learn and challenge the parameters that have been set.

The group had quite a bit to say on the topic.  Rosy put forward the notion that you firstly need your foot in the door with an arts organisation to see what’s missing.  To this I said that although yes, a foot in the door gives you an insight, we all have insights into industries/art forms by being interested and participating in them as artists/readers/viewers/creators etc.  Sam asked whether young people have the confidence and skills to take on their own projects without programmes likes Future Producers, which I must admit is something I question too.  Hannah said that perhaps programmes like this are the stepping stones we need and I’m inclined agree; I think that we need programmes like this in Cardiff but it’s key that we don’t become too over reliant on them if they are successfully developed.

Presentation slides:

Slide1 Slide2 Slide3 Slide4 Slide5 Slide6

Unit 1 Part A: Extend Your Own Arts Practice #2

On August 15th, I had the pleasure of participating in a film-making workshop lead by my fellow Future Producer, Luke Tucker. It was a really great workshop, with some fantastic information and practical exercises.

Learning about the process of film making, such as the numerous roles within a production crew, and the processes involved in pre-production, production and post-production, was so useful in alleviating some of the chaos of planning a film project, instead bringing some semblance of order. Hearing about programmes such as Celtx (for screenwriting) and Movie Magic Scheduling was invaluable to someone who is a keen amateur film maker, like myself, who wishes to cross into a more professional standard of film making.

The practical exercise of shooting a short filmed piece with a professional-grade camera was extremely entertaining and useful. Although I was acting in front of the camera for the exercise, it was great learning certain techniques and tricks, such as clapping (or making a loud noise) to sync the sound with the filmed images during the subsequent editing process by matching up the spike in the sound waves with the motion of clapping on film. The exercise also reminded me once more of how time-consuming filming can be through the preparation and setting up of shots, as well as coordinating the sound and lighting. However, it was useful hearing about the process of story-boarding being used as a way for all the crew to coherently know exactly what the director wants the end product of the shot to look like.

Such experience was invaluable in light of my plans for my Cinekids project, whereby I hope to create a promotional video/trailer in order to extend my own arts practice as part of Unit 1 Part A of the Gold Arts Award. Hopefully, it should be a bit of an adventure, and a great opportunity to exercise the new skills and techniques I learned from this excellent workshop!

Electric December – [very] rough update

We’ve been having some trouble getting motivated over in the Electric December corner – mainly because the event currently seems so far away. However, things look set to change – we’ve decided to build pushing for more submissions into our brief, so we need to focus on that imminently. This mainly means getting our social media brains into gear – so keep your eyes peeled for that in the near future.

We’ve also decided we need to document what we talk about more efficiently. So minutes of all future meetings will be up here as and when they happen. Alas, we only decided this halfway through last week’s meeting, so the below is very simple…!

27/8/13, Electric December Meeting

Present: Nicola Wood, Joanna van der Veen, Rosie Cooke, Sam Bailey

Apologies: Ella Barraclough

Main Task: Send feedback to David Redfern about last year’s website. Make a start on planning rest of campaign

Eventual aim: give enough feedback such that David Redfern can produce a design brief that we are happy with.

Joanna: has already fed back. AP: others to feed back by this time next week

1. General Concensus on Design: good points are the amount of information on the website, and the way it is written. Main bad point is that the website is ‘not very fashionable’. Needs to be rebranded, and a concise logo is needed. See blog post comments for detailed feedback

Rosie: big push for hand-rendered effects on website. Will engage a younger audience (and specifically, both brackets of young people) much better. Suggests a colour palette of purple and blue. AP: post lots of examples of things on the blog / pass it on to David Redfern

[discussion about pros and cons; main Q – would Watershed’s current designer be able to do this sort of thing? AP: Talk to Hannah and / or David about this]

2. Key Question: do we want to have lots of people a little engaged or a few people really engaged?

Rosie: boost confidence of people if number of views is high– is there a way of having a public monitor for this?

Joanna: As they’re mainly first films, isn’t finely directed marketing better? We don’t want lots of people to watch a film, think it’s not very ‘refined and then write off the website

Nicola: We could use SEO techniques to get the numbers up and, if it does genuinely interest people, they will stay anyway

3. Nicola’s feedback on mash-up of last year’s films

Has written some copy that could be used (JV: make sure it’s not too wordy – will mean people lose interest). AP: discuss this with Hannah, and write it up on the blog.

4. Joanna’s feedback on research

Has produced research spreadsheet of films festivals and youth groups, along with contact details and Facebook networks. Q: how to share this?

Nicola: add a new tab to the existing googledoc

Rosie and Sam: Mentioning progress face to face is a must too. Sometimes things posted online can be missed

5. Other action points

Joanna: set up Hootsuite account & draft facebook message to send to relevant groups

Rosie: Work on mood board for website ideas, and feed this back to David

All: watch past films, isolate key ‘themes’, and relate this to dates over September, and Nov / Dec to make sharing them more relevant on social media. Choose films to be in new mash-up

Nicola: Do some more work on mash-up ideas (!)

Sam: start thinking about how & when to watch this year’s submissions, and ideas for getting local schools involved

Watershed’s September Podcast

This year’s first Watershed and Future Producers co-curated content has gone live – the Watershed September Podcast researched and presented by Charlie Cooper.  The podcast focuses on developing new talent and features Encounter’s Gaia Meucci talking about programming the festival, Watershed’s Maddy Probst introducing the 90 second film competition DepicT and Future Producer Jenny Messenger sharing plans for Encounters Fresh Flix strand for young people.

 

Post Shambala

Having returned from the magical land of Shambala Festival on monday night, I am more excited than ever about being part of Future Producers. The whole time I was there I felt like I was viewing the festival through the eyes of a producer, critiquing and analysing; what worked? what didn’t? and why? I feel like I have a deeper understanding of how wonderful events like this come in to being, and all the hard work that goes into it, and this just made me appreciate and enjoy it all the more.

It was the perfect festival; the size, the location, the visual aesthetic, the consideration of layout, the variety of workshops and performance… It all combined and reacted to make an explosive bank holiday weekend. In the future I would love to be part of making something as great as Shambala happen!

Compass Presents, who we hope to be working collaboratively with for our immersive event also had their own stage at Shambala, so it was nice to see what they had going on. Fingers crossed I will be able to get some experience with them as part of my Gold Award…

In terms of our own project, our BFI Gothic Season immersive event has built some momentum – we have finally decided on a film, and this has given wings to heaps of new, exciting (and maybe overoptimistic) ideas. What is great about our choice is that the whole group agrees that it is the perfect film, it ticks every box. It’s wonderfully gothic, it is well known but not obvious, it’s a visual and conceptual gift, and it gels perfectly with Watershed… but I’m afraid for now you will just have to wait and see…

 

 

Family Arts Festival Planning

FAFplanning

Tuesday’s session allowed Amy, Hannah, Roseanna and I to focus entirely on the Family Arts Festival, which on reflection we really needed.  Clare Reddington, Director of iShed and The Pervasive Media Studio met with us at the beginning of the session and put forward such questions as:

  • Why should a family participate in the events?
  • What will they feel?
  • How will they be affected?
  • What will they experience?
  • What will they take away from that experience?

Clare also advised us on how to navigate language and suggested that we move away from technology terms and focus on our theme of imagination for a family audience.  It was a really helpful meeting as it’s challenging to find the balance in how technology focused yet family friendly to make events when the brief is to engage a family audience with the work of the pervasive media studio.

Our time together on Tuesday as a group has helped to resolve how we are going to approach marketing and delivery, revealed a more cohesive theme for our three events and began to clarify our overarching ambitions for the festival.

Form & Communicate a View (1D: Part 1)

This evening my presentation will begin by considering the notion that Cardiff needs to invest in a talent development programme for young people in the arts.

My initial proposition for this presentation was to consider Bristol’s offer for young people interested in developing a career in the arts in comparison to Cardiff’s relative lack of supported development opportunities.  Several organisations in Cardiff do offer paid internships, which is fantastic, however in my experience internships can focus too much on ‘on the job training’ and too little on mentoring and development.

Research has since taken my thinking in quite a different direction and I will address this in a separate post after I have delivered my presentation.

Sources

http://www.arnolfini.org.uk/learning/young-arnolfini  (Information about the Young Arnolfini programme at Arnolfini)

https://www.watershed.co.uk/get-involved/opportunities/2013-07-01/future-producers-call-for-applicants/ (Call out for the Future Producers programme at Watershed)

http://www.ffotogallery.org/learning/projects (Research into educational projects and programmes at Ffotogallery)

http://www.g39.org/ (Research into any development programmes/opportunities at g39)

http://www.chapter.org/learning-and-participation (Research into any development programmes/opportunities at Chapter)

Email communication (to be quoted in next post)

Never Work with Animals or Children: Cinekids Challenge (Unit 1 A Part 2)

For the last few weeks a lot of ideas and problems have been circling around my head about what I can do for our Future Producers Plus challenge of combining my primary art form with a new art form to create a piece of promotional material for the Watershed’s Cinekids workshops. However, I’m hoping over the course of this blog to get my thoughts and the problems I’m having with this challenge on paper. With any luck also I might even be able to write myself out of trouble.

I’m hoping this is possible given my primary art form is writing, which is something I have been doing on and off again throughout my life since primary school. Yet even at primary school when asked to write a very short short story, I found myself starting a novel with the plot, characters and settings already mapped out in my mind. This kind of approach to thinking big I still bring to creative projects and usually when I adapt my ideas to suit the piece I’m writing or directing I’m usually able to create the effect I was after.

This approach I have also brought to the challenge of combining my passion for writing with learning a new art in film making, which is something I have always wanted to be involved with and I feel naturally can compliment my love of creating stories from turning written words into performance pieces.

Yet I a previous blog (From the Fringe to the Frying Pan to Catching Up), I spoke about feeling there could be some issues with displaying in a more creative way the connection and influence of both my chosen art forms, writing and film making. So I thought a bigger, but found that creatively I was crippling myself by thinking too widely and complicatedly of how I would present my idea of film. I thought of the idea of making a promotional video for the Cinekids workshops that would focus on how films are made up of many ideas and pictures with each being ‘a picture worth a 1,000 words’ and tell stories like books but in a more visual way, which would show clearly my passion for writing, English and story-telling.

By incorporating into this potential promotional video this idea of how both art forms influence each other as they present stories in different ways that create a launching pad for kids and parents to think, learn and explore their creativity. This will show how both art forms are linked and influence each other and in the video will show more clearly show my primary art form.

The main problems I found that I was over thinking and over complicating in my head what I would need to show, thinking it is going to requires film skills or even animation skills beyond my experience. Something which I knew would not work well or be possible. It was a concern and worry in my head for a while until two weeks ago we had a film making workshop ran by Luke.

photo-2
(There I am. The tall blonde in the background taking notes)

During the workshop we had the chance to shot a short film a small bit of dialogue and learn about the different parts of how you would shot a scene. The one problem was that we did not have a script and no one, myself included felt comfortable coming up with an idea or just writing a few lines of dialogue. At the time I was worried I would not be able to write something simple or good enough that would last 60 seconds.

Our Gold Arts Award Leader, Claire Simmons, stepped in writing a short script about a magic umbrella without much thought. For a short film in the time we had, it was a solid idea which helped to make me realize that I do not need to over think my idea, but rather think of the easiest and best way to present it. I am since decided this will be the artistic challenge I want to take. To create a promotional video that is simple, yet includes these ideas of using films and their images that inspire conversation and creativity in kids.

In this way I would hope to solve my issues of being able to write to appeal to the children’s market in helping parents to see not only the value of films, but also the added bonuses of the workshops and inspirational effects they can have on their kids. As a challenge I this will push me creatively into new territory that could open up opportunities for me after the Future Producers scheme to apply these skills of film making and writing for a children’s audience in in my work and in projects I do with the kids I work with. Not only that but this would also provide me the challenge of applying the basic filming techniques I learnt in Luke’s workshop.

When it comes to who I would work with, as we are yet to decide among ourselves yet, would be someone I hope who is a practitioner who has film making experience or another participant of Luke’s workshop who help to work with a film camera who can make sure we are doing things correctly and provide another artist eye for what we create together. Also someone who has experience with marketing or working with kids in a different capacity to me to bring a different perspective to our Cinekids promotional piece.

At this stage my ideas will likely change but the way I want to combine both art forms I would like to retain. In terms of the development of the piece I work on the process will record in our group’s blogs, through photographs taken at each stage of the films development and physical evidence will appear in the form of script drafts and video footage.

Feedback for our promotional material would be easy to get as a short promotional trailer can be placed on social media and promotional websites such as Facebook and Youtube where users and viewers can provide feedback, both written but also in the form of ‘likes’ which will be visual for anyone to see and comment upon. It would also allow us to access and spread the video to a range of people within our audience and given the Watershed’s Cinekids workshops have been running for a few years showing the trailer before at a cinekids event to parents for feedback on the content and to check it appeals to them and their market would give us an advantage.

As of this moment the project is still in development and there is a lot more work to be done before things become final.

Future Animators

Last week as part of Gold Plus, I facilitated an animation workshop alongside Hannah WW in which a very excitable Flo and Sam took part in. Although I saw that the most beneficial route to go down was to leave people to play and observe through doing, I initiated the session by explaining briefly why I like animation, and discussing the endless opportunities the technique offers creatives. I then handed over to Hannah who explained how I Can Animate software works (I need to get my hands on this software myself!) and let Flo and Sam get stuck in.
IMAG0594I used this time to observe the two working and make small suggestions as questions and problems arose – for instance, lighting and background consistency, the effect of timing, creating comprehendible movement etc, but otherwise letting them explore the software and technique. Mistakes, practise and patience are the way to get around the discipline!

I’d prepared a short introduction in how to use Photoshop to create GIFs as they are a less time/material-consuming method of practising animation techniques, however I only had access to Photoshop Elements which wouldn’t allow me to create a timeline for animating. It was a shame I couldn’t share this easily transferable skill but I see the value in exploring stop-motion as an introduction to animation.

Playing catch up…

bloody

I’ve been experiencing the panic of being a bit behind on my blog and just in general after a few busy and brain-frazzling weeks. Please excuse me whilst I haphazardly recap over the past few weeks…

Electric December

So it’s been quite a few weeks without comment on our Electric December progress, so here is a brief summary of what’s been going on.

I expected the first meet with the ED team to dramatically expose me as incompetent, but I found that ideas flowed from me the more we discussed as a group. We had just received three brilliant presentations from Watershed and The Station marketing/communication staff which formed the basis of our discussion, seeing as we will be utilising online marketing heavily as our project exists online and our task is to establish an engage an audience.

We found the discussions with David Redfern (Watershed’s Online Publishing Manager) of particular use, as he manages content for all areas of the Watershed’s online scope. Emma who works on marketing for the youth organisation The Station also raised some interesting ideas about how we can target certain audiences.

In this first meet we were encouraged to look into DepicT, which is an international 90 second short competition. Similar to the Electric December website, it has a platform to view and discuss content and entries. However, due to the age and sensitivity of our contestants, we were discouraged from allowing discussion to surround the entries (for example, a film produced by primary school children should not be up for scrutiny!) this led to the topic of sharing and engagement. I really am pushing for a network of sharers and therefore want to look into a Tumblr platform which will give the opportunity to share and remark without it necessarily feeding back to the original upload. This also feeds in nicely with an article Hannah pointed us in the direction of which brought up the idea of what being ‘social’ in a young online community really means – and that is sharing and discussing material – creating dialogue and response. Since this meeting, it has been raised that the commenting function might not be an issue but I do not know what decision was made on this.

Other things discussed so far have included seasonal content grouping – i.e, making sure we have relevant past examples of films to tie in with relevant times. So perhaps around Halloween we will have a bunch of macabre films to gauge interest, as an example. This means for us to watch and make note of the archived entries – something which I am yet to do in great depth.

As the season is so far away in our minds, a lot of what is happening at the moment is preliminary research, planning and organisation. These are by far my worst qualities so I can only hope I show more enthusiasm and prove more useful to my co-producers once this stage develops into more practical tasks.

Since those early steps, we have had a very interesting (slightly mind-boggling) introduction to monitoring of success thanks to the lovely Lycia Hyper and her presentation/workshop on ‘The Story of Change’. It was useful to call out and contemplate our beneficiaries, objectives, impacts, inputs/outputs, and indicators within our project’s timeline. I felt like the method used to culminate these ideas was a bit over-complicated and I sensed the energy quickly dissipate in our group as we struggled to maintain clarity on what we were doing. It did however open our eyes to the importance of prioritising and distilling our audiences and smaller objectives within the main.

Now we very much need to focus on our leadership roles. As I have already mentioned, my ability to get a project off the ground is remarkably inept. I think it is fitting that I have a shared responsibility with Ella to focus on the design elements of the project – thinking about the aesthetic of the brand and the way we can effectively use it to create a community and a synonymousness with the work we are showcasing. Hopefully the more me and Ella debrief on this the more I will have to say in a weeks time.

So it is clear that in the time it takes me to catch-up, I need to make sure I am well acquainted with the archive films and the overall design and branding of the existing Electric December set-up, whilst checking in with Nicola’s brilliantly produced time schedule for events – making sure the project is running in the time we have set out for it.

I also think the team needs a pub-meet. Who doesn’t work better with a pint in their hand??

 

Going for Gold.

The Gold Arts Award is certainly full of exciting and useful workshops. We had a session with Watershed staff Paddy and Grace, giving us an insight into techniques that will fulfil the interview criteria for our award. It was helpful to remind myself of the methods I’d learnt as a Media student, and acquaint myself with the specific film products and software that is on offer in the Pervasive Media Studio. We executed this workshop in a creative and fun way, where we all had a chance to film, capture sound, interview and be interviewed. It certainly provided us with plenty of giggles.

The workshop got me thinking about who I wanted to interview. Afterwards, in my one to one with Claire, I shared my thoughts on what I wanted to embark on with the Gold Award. I am keen to get in touch with a professional illustrator which may be possible due to my wriggling into an illustrator’s circle on Facebook. As for work experience, I would quite like to keep it in line with my direction for the CineKids artwork and work alongside an animation team. I am currently discussing the opportunity to work within Aardman with Hannah, although I am open to the idea of setting my sights slightly lower and realistically and am preparing to get in touch with The Cube or Parlour Showrooms should the former fall through.

As for the attending an exhibition, I’m less worried about this one as I’m sure there will be multiple opportunities to do this in the coming months. I am keeping a close ear to the successes of my old illustration student friends who regularly share the information about exhibitions they are included in on social media.

I am a bit worried I’ve taken on a bit too much having just been offered a new job and doubting my abilities to succeed creatively, but in trying to catch-up I am forming a more solid understanding of the work I have to do to gain a qualification.

New Frontiers: Work Experience (Unit 1 B Part 1)

Unlike most kids I always knew what I was going to do when I grew up. Although I flirted with other career choices, being a teacher of some description always seemed to be my calling. At primary and secondary school I wanted to be a History teacher. At Sixth Form I wanted to be an English teacher as well as a writer. As I have said before I am somewhat greedy, as by the end of university I had decided I was going to be an English teacher who writes, directs and works (in some capacity) within local theatre.

Since university last year I have gained a lot of work experience both in schools and in different areas of the theatre production from working the tech desk to stage management to cycling on a BMX like a madman across London to get props to a location (long story). I have done a lot of work that I have considered ‘paying my dues’ that has lead to me gaining more knowledge and expertise in different areas of the production process.

Yet what I have not yet seen and what I would like to gain from my work experience placement for the Future Producers Plus scheme is a better idea of how a production company and/or venue run and put theatre events and programs together. Since I have seen how the different departments are run and work as a clog that keeps an entire show running, having the chance to get an overview of how the process itself is created and kept in motion. It is something of late that I have been considering,later down the line when I am an experienced teacher and theatre-maker of running my own production company.

Two weeks ago I decided that this was what I wanted to gain from my work experience, a knowledge and better understanding of how productions are formed and run everything in-between that contributes towards making a successful show for both company and venue. I have also decided that I would look to do my work experience placement with an organisation that I have not yet worked with as a way to better gain need contacts and also learn in an environment that I am unfamiliar with.

I have emailed several theatre companies and venues who I have considered volunteering with in a different capacity before, although I the timing had not been right until now. I found out about each organisation earlier this year and with each I have been able to also get help from my friends who have been involved with these groups before and who have helped point me in the right direction of who is best to contact. Those who I have contacted include the ACTA Centre in Bedminster, where I have almost applied for a job with them (twice), the Wardrobe Theatre where I seen several shows and have worked with many actors who love the venue and a new theatre company called Make Shift Wings who I found out about through friends who are involved with the group.

Whichever place I am able to get a work placement with I hope I will be able to gain invaluable experience through being able to shadow and work with the different professionals and people who form and make decisions about how their group is run. I hope I may be in some way allowed to help in their work process and learn about not only the creative aspects related to producing a show or program but about the administrative process and finical side of the business.

Whatever tasks that I am set I always ask questions and what to know about their roles, why they do what they and even why they make certain choices rather than others. It’s these kinds of questions and their responses which I will put into the notebook I am currently using for the Future Producers program to record all my notes and thoughts. I am also recording at the moment possible questions and issues I might want to discuss with whoever I work with and I hope to be able to record our conversation on a recording device that is built into my phone. I will then transfer my notes and reflections onto a blog like this which I hope to use for future reference and to remind myself in later times about what I have achieved.

At the moment I am left playing the waiting game until the organisations get back to me, or at least until I begin making phone calls.

Unit 1 Part D: Form and Communicate a View. Got My Goat Presentations: Girls On Film #2

On Thursday, August 15th, I had the somewhat nerve-wracking experience of giving a presentation about an issue I’m passionate about concerning the arts to my fellow Future Producers. My chosen topic, women in the film industry (particularly women in the roles of director, producer and writer), seemed particularly relevant not only due to the current online discussions about the Blechdel Test, but also given the fact that many of the Future Producers are, like myself, women.

I have to say, it was a rather daunting prospect to present not only to my peers, but to also have my presentation recorded on camera, especially given the added pressure of being constrained to a time limit of roughly three minutes. I think we all know how difficult it is to self-edit when talking about something you are genuinely passionate about. however, with the help of my PowerPoint presentation (which, I admit, I have never used when presenting before), I had a rewarding experience. It is hard while presenting live to a group of people to garner whether or not they enjoyed the subject matter or your presentation style (I certainly find it hard to gauge, anyway), but my anxiety was alleviated by the great questions and feedback I received from the group; it just proved to me once more what a truly perceptive and intelligent bunch the Future Producers are.

girls on film 1 girls on film 2 girls on film 3 girls on film 4 girls on film 5 girls on film 6 girls on film 7 girls on film 8 girls on film 9 girls on film 10 girls on film 11 girls on film 12 girls on film 13 girls on film 14 girls on film 15

I loved being challenged about whether or not there should be/are there marked differences in the ways filmmakers of different genders present the world. From my own perspective, I believe there don’t have to be marked differences because of a filmmaker’s gender, for indeed, men and women can have very similar and varied tastes to one another; I know men who enjoy rom-coms and women who love comic-book movies, for example. But to me it’s the fact that people of different genders will inevitably have different experiences because of their gender which will impact upon the way they see and present the world, just as one’s experiences can be influenced by geography and culture, along with many other influential factors. Even if these produce subtle differences in the cinematic presentation of the world the director or writer creates on camera, I still think it is important to view this perspective, as we are, after all, a world made up of both men and women.

I was also asked about what I thought should be done to encourage more women into film-making (or rather, what could be done by the major studios to encourage more women among their ranks). I have to admit, I am no expert on the technicalities of how films are made and produced (budgeting and funding are still something of an enigma to me), but I believe it really does come down to opening up new opportunities for women through funding and, perhaps most importantly, changing how women are perceived by the industry. It does seem that women are still viewed by their negative stereotypes as spendthrifts, push-overs and shrinking violets, and I think a lot of issues could be solved by funders and studios opening their eyes to the work that women are currently producing; which are, in fact, varied, interesting and award-winning pieces of film. Women have made a big impact on the independent film scene in recent years, and I think it’s time that the major studios realized the amazing potential their female peers have to offer.

James also asked an excellent question following my presentation via Facebook, which read “the generalization with Hollywood right now outside of the comic book blockbusters you’ve mentioned is the top ten lists and big money films that keep getting made are remakes, sequels, historical events and films based on best-selling novels…you also have big genre movies like action movies, comedies (often playing with gender), thrillers and CGI epics…so in terms of a business model how do [you] see the issue of getting more women involved in the film industry and directing when the demand is for these kinds of films that are often male dominated and cliches.” While I have to say I’m no business expert, as I have mentioned, I feel there’s a major, implicit misconception within the film industry (and, perhaps, within our culture as a whole) as to the capabilities of women and, indeed, their tastes. I think perhaps there needs to be an assessment and an awareness campaign among the powers that be within the major picture studios, who produce a lot of these films, focusing on what women can and already have done. A lot of the genres James highlights have seen many women produce successful and highly regarded films, though mainly with independent backing; films such as The Piano (historical drama, written and directed by Jane Campion), Twilight (best-selling novel adaptation, directed by Catherine Hardwicke), and Deep Impact (CGI epic and an action movie, directed by Mimi Leder). I think it is also a case of major studios perhaps being out of touch with their current audience; there is definitely a market out there for genre films aimed at a female audience that can be commercially successful. In fact, I believe there is a large female market already in existence for current films that fit into James’ highlighted genres; I myself love a good action movie, and the inner historian in me adores historical dramas (yes, even war dramas). Really, I think it comes down to the major studios being more aware of what’s out there. The evidence of female capabilities behind the camera for genre films, which could be more commercially successful with the big marketing budgets major studies have to offer, is already existent, and there should most certainly be less of a reliance upon the outdated assumptions that women do not enjoy or understand ‘boys film’ genres. One’s taste in films has, in my opinion, very little to do with one’s gender, but with one’s individual personality, and I think women have shown that they are perfectly capable of handling the direction of male-driven plots such as Deep Impact; after all, men have certainly been able to direct female driven plots in films such as Pride and Prejudice (Joe Wright) and Stoker (Park Chan-wook). Perhaps the best way to deal with this issue of women ‘breaking into’ the big budget, block-buster genre films from a directorial perspective is by explicitly increasing the awareness of the major film studios to the realities of women in the film industry, as well as the audience they appeal to in order to gain the commercial success they ultimately crave. The will is there among female filmmakers, they just need the way, and I think the way is by changing the widely held attitudes towards gender as opposed to a complete overhaul in the way films are produced. (However, I will add that the current practices of how films are produced, particularly in Hollywood, hold their own problems and issues. But that, perhaps, is another matter for further discussion elsewhere!)

I have to say, despite the nerves and anxiety, I really loved talking about something that truly ‘Gets My Goat’ within the arts to a group of young, astute creatives. What I have taken from the experience is that I’m not alone when it comes to these concerns for the future of women in the movie business; and what was so pleasing for me was that my male peers share and are sympathetic to this concern. If anything, it has encouraged me to explore the issue further as I aim to research more into the history of women in film and current opportunities available to female film creatives, including broader research into women in world cinema. If this is a profession I wish to be a part of, I better be prepared!

Post-Fringe Reflection: Reviewing Edinburgh (Unit 1 C)

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A collection of ticket stubs and flyers from my time at the Edinburgh Fringe Festival.  

Three weeks ago myself and my girlfriend when on our first holiday together to a city we had both always wanted to see and to experience the multiple layers of excitement, fun and unity that make the Edinburgh Fringe Festival so renown.

We were drawn to the Fringe Festival for a lot of reasons. The city of Edinburgh itself, its history, the use of space and buildings, the people, our friends and how that all mixed together into part of the festival’s breathing history. Mainly I think it was because the Edinburgh Fringe Festival is the Mecca, Graceland and Nirvana of aspiring theatre-makers like us. Not only that but a chance to learn and see how for me some of my own ideas as a writer a director measured up against what others might be doing. In many ways the trip has been as much been about research and observation as it has about having fun.

Although we were there we saw a range of shows from comedy and burlesque to documentary-style talks, it was the theatre productions I was most interested in seeing and learning from. Theatre of all kinds from both modern and old classics, devised pieces and works of new up-coming playwrights, physical, in-yer-face-theatre, Theatre of the Absurd and naturalistic pieces.

I don’t like limits and my influences seem to show this as really I am inspired by theatre, books, TV shows and all forms of art that influence my emotions and make me think about the world, whether it’s in a positive or negative way. This impact can be both positive or negative and whether the piece of amazing or abysmal, I feel there is always something to learn and value from it.

At the Fringe I found a lot of theatre pieces that made me think about the wider world and my own skills and ideas of writing, but I would like to focus on three different types of plays (a musical, a collection of monologues and an aburdist piece) and talk about how they have affected the way I write and work as a creative and some of the problems my artform faces.

1)    [Title of Show] by Jeff Bowen and Hunter Bell. A post-modern, meta-theatre musical about two characters, Jeff and Hunter, writing a musical about writing a musical for a prestigious musical theatre festival.

We got free tickets to the show while waiting in line to see Avenue Q. I had heard of the musical and the idea and had been interested in seeing it, mainly as I am writing a play with a similar idea about a writer writing a play about a writer writing a play. Recent research has made me feel privileged to have seen it as it was the musical’s professional debate in the UK, along with the fact that the show is well known enough to have its own own wikipedia entry (http://en.wikipedia.org/wiki/Title_of_show)!

The concept worked very well and engaged us as an audience at first with some great songs about the nature of writing and a song involving a singing and swearing piece of paper. However, parts of the dialogue and some of the musical numbers fell flat and felt forced in as filler that helped pad the story out.

Likewise the dialogue at times felt very self-indulgent with references that my girlfriend summed up perfectly as ‘too American’. This was one of the biggest problems with the show and which I took from it in relation to my own play. I felt some parts of the dialogue and ideas were self-indulgent given how the writer’s played and joked with theatrical conventions and ideas given the meta-theatrical elements of the play, which are elements that appear in my current work. Seeing how these jokes can be inaccessible has helped to make my own writing of dialogue more  accessible about making sure that my writing is being smart but not ‘too smart’.

This especially happened during the second half of the show that research told me was added after its original run and that new scenes and songs have and are continually being added. This half dealt with the fall-out and return to normality when the musical within a musical’s off-Broadway finished which initially showed promise. However, dialogue and character developmental felt cliché and could have been handled better.

Research into the show has helped me changed some of my views on the writers’ intentions and desire to further evolve their musical with added scenes which I feel is a genius idea. The problem I still feel is that these scenes should be better tailored to fit in with the rest of the puzzle.

All of this knowledge I am currently applying to my own play as in some ways I have also tried adding dialogue and parts to the scene, occasionally trying to shoe-horn an idea in, or throwing different idea onto the canvas hoping that things will stick and work together like a Jackson Pollock painting. This is something I am currently amending through re-editing the work and I will continue to do during the drafting piece when the deadwood is will cast off.

2) Shattered! A series of monologues written by people fighting various kinds of mental health issues. Part of the Fringe Festivals PBH’s Free Fringe, a troupe of young Scottish actors from Chimaera Productions took turns to recount their characters experiences living with various conditions and symptoms associated with mental health problems.

Dressed in hospital gowns and involving physical theatre and striking direction where the other actors would surround the speaker and act out their struggles, including the voices in their heads and representations of self-harm helped the show to leave its mark on the audiences’ minds. The testimony itself was provoking in dealing with different aspects of prejudice and ideas of mental health that our cultural appals yet also accepted and makes fun of.

A part from some issues understanding some of the actors very thick Scottish accents, I barely blinked and was almost on the verge of tears throughout different points of the show that struck a chord with my own experiences and the experiences of those I have known.

As a writer the nature of the script the main inspiration was helping me to better consider how to approach writing about mental health problems. As a director and as a Future Producer more especially the production opened my eyes to a different way of looking at how to communicate with an audience and better use movement to enhance the message of a story. Something I have not yet fully explored.

In both cases this is something I would and will explore as a director and a writer in the future. Some elements of this kind of physical theatre I have entered my mind before, yet I have not be able to best figure out how to write such encounters. For examples, I have been playing with for a few years involving a man crying for the loss of his partner while three different characters, representing his psyche take it in turns to dance with his memory of her across the room.

3) Family Tree, a devised play by newly formed Matatabi Productions. The story as the blurb describes it is one where ‘you’re not supposed to laugh – her father’s dead, her boyfriend’s a bastard, the cat’s talking, and her flat’s filling up with invisible men. You’re not supposed to laugh, but you do.’

It was tragic, it was funny and unbelievable intelligent with a fantastic use of props and changeable set that reminded me that absurdism can go beyond the boundaries of exposing the darker elements of human behaviour. It was a piece of absurdism that was not from the school of thought I was used to and more than any other piece I saw during my time in Edinburgh I believed deserved a bigger audience than were present.

What made it great was a cast of actors who made their characters distinct and fluid from line to line and movement to movement. The dialogue also mixed each character’s story, which clashed with each other with some interesting results. It was confusing its motives, ideas showed a reflection of real humanity and human spirit in the character throughout. The dialogue and the writing, like most of the plays I fall in love with, caught my heart.

Relating ‘Family Tree’ to my current play ‘Without Direction’, which too is also an absurdist piece, has helped my confidence. I had been writing it on-and-off again for the last year before and I have had doubts over the quality the dialogue and the character’s relationship. What I started writing in the style of Beckett and Pinter, two of my biggest post-university idols, became somewhat different with more love and emotions. Something that at the time I felt could not work.

Yet what it has also reminded me of was the need for simplicity in storytelling, no matter how complex your ideas are. As I have mentioned, within ‘Without Direction’ I have been throwing different ideas upon a canvas too see what sticks rather than properly structuring the story in the way I have with previous works. Since returning I have tried to re-shape the play and re-think about the themes I am exploring and streamlining the dialogue and story developing within its three acts. . I have been making sure that I am being most effective by keeping my dialogue focused on what the characters want and should say in relation to the play’s main themes, rather what I what them to say.

The experience also afterwards of researching for the pieces sole playwright led me to find the piece was a collaborative involving ‘actors, designers, choreographers, musicians and writers in an open rehearsal space through play, imagination, generosity and vulnerability.’ Creating stories in an organic and collaborative way which is something I have not yet done. It is something also that has given me a lot of ideas for the future.

Overall what I gained from the trip has been simply invaluable. The trip has filled me with a lot of hope about my own talents and future as a writer and has helped me to see my strengths, yet also my weaknesses. Given especially my current play, which is my most ambitious piece of writing to date, it’s made me realize that there is an audience out who would be interested in such an absurd and different piece of work. It might not be a big audience but they’re an audience who will care.

It has also made me think about where I would like to do my Future Producers Plus work experience placement with a production company or at a venue where I can learn about how productions are put on and how these organisations run. Research will also help my understanding of these arts organisations in the weeks before such a placement and will help me to come up with plenty of questions for the professionals I work with.

 

 

 

Plus – Research and Review

Those involved in Plus are researching arts practitioners/professionals and interviewing them about their career. We used this requirement of the Gold Arts Award as an opportunity to skill up the Future Producers in filming interviews. Paddy Uglow and Grace Denton from Watershed’s online publishing team ran a practical workshop that covered all the basics from setting up the perfect shot to how to approach asking questions.

Interviewing Tips PDF

interviewing-tips

Developing 2013’s Electric December website

Hi all and particularly the Electric December team,

As we start thinking more about Electric December 2013 it would be great if you could share your thoughts about last year’s website. This will help us develop a brief for designing and building the site this year.

So with reference to http://www.electricdecember.org/12/ please feedback your thoughts via the comments for this post. Here are a few questions to guide you…but all and any other thoughts are welcome too, however small or seemingly off-beat.

  1. What was your first impression of the site?
  2. Does the site clearly explain enough what the site is and what you can do there?
  3. How usable did you find the site? Could you find your way round and watch the films?
  4. How do you think it looks from a design point of view? Does it represent the work of the filmmakers in a visually appealing way? Is it designed in a way that is inclusive ie it wouldn’t put off an older audience or conversely an audience of under 21s.
  5. What about the features of the website? Is there anything else you think that you should be able to do on the website?
  6. What is good about the site? What is bad about the site?
  7. Any other thoughts?

Any questions then do let me know.

Thanks a lot, David

Top Tips for Producers

Bristol’s Festival of Ideas Zoë Steadman-Milne came to share her vast experience of organising events this week. It was interesting how she highlighted the key to success being ensuring you are meeting both the needs of the ‘performer’ and the audience.  Her checklist of essentials is a great reference for all creative producers.

The Performer:

•The Brief

•Fee

•What do they need?

•Getting there (and back again!)

•On the day

•Never assume anything!

The Audience:

•Tickets and Box Office

•On the day:

–How do you want them to feel?

–What do they need to know?

–Are they additional requirements that require more staff?

The Venue:

•What does it provide as standard?

•What can it provide?

•Pre-production

•Schedule

•Staffing and chain of command!

Admin:

•Timeline

•Budgets

•How are you keeping track?

•Pre-production

•Schedules

•Who needs what?

•Don’t assume – confirm!

•What are your responsibilities?

•Working with artists and curators

 

Be Prepared!

At last nights session, Zoe Steadman-Milne delivered a presentation called ‘Top Tips for Producers’. Zoe is currently Project Manager for Festival of Ideas with a background working for many festivals such as Glastonbury, WOMAD, and Secret Garden Party, and to say the least, the woman is an inspiration! We were bombarded with a mass of incredibly useful information that I was scrawling across pages and pages of my notebook. The advice ranged from very general but integral points such as ‘Be prepared!!!’ right down to minute, but equally important details such as ‘Always make sure your tech team get a cup of tea.’ After the lecture she sat down with each of the groups and gave us her advice on how to approach the projects – I wish we could have more time with her just to sit a pick her brain. In fact would our budget allow us to hire her for 24 hour assistance between now and the event ….??? I wish.

I was blown away by the amount of work Zoe does, and how organised and efficient she must be. I was also blown away by the amount of details that have to be thought through when producing a cultural event, but it didn’t put me off in any way, it only fuelled my ambition!