Held at Ogilvy's impressive offices in Canary Wharf on the 13 January, the penultimate Media Sandbox event was inspiring and encouraging. Each project group gave a short presentation about their progress, and since the last advisors event in October, much has developed. A lively discussion followed each, the industry advisors offering guidance and support in the final stages.
Mutant Labs have developed narratives, themes and graphics for their sound controlled mini-games. Their discussion centered around pushing the game to cope with crowd interaction - football supporters could play a sound controlled game within a stadium, collectively making the right pitch and volume of noise to tackle or shoot. They were also questioned on their business model, and how they would maximise the visibility of their sound games within the app store.
Mobile Pie explained that Blossom Bristol is made to be an 'engaging and arresting experience'. Real-world factors are game mechanics: they aim to use play to encourage social change and environmental awareness. They discussed monetisation of the game, the environmental conversations it may seed between customers and corporate brands and the game's capacity to deliver educational content.
Remode are in the final stages of creating a game which responds to biofeedback, but is not fitness orientated. The game itself, and the motivation to win or gain super-powers, is the incentive. The advisors discussed bringing in further feedback to enhance the gaming experience, such as breathing rate, skin analysis and readings of the players brain waves.
nu desine are very close to having a final prototype of the AlphaSphere. The sphere is being assembled, their business plan is developed, their team has grown from 1 to 7, and they eventually aim to move from music on to robotics, physical computing and communications technology.
Delib have moved their focus from just our city to the the Local Enterprise Partnership Bristol has with three other counties. The spending data they received had been collected in a certain way and was difficult for Delib to work with. They are now producing guidelines for the LEP on how to open up data so it is easier to interpret and visualise.
Overlay Media spoke about their progress with Hills Are Evil! They elaborated on why they are not seeking monetary reward for this project, they simply aim to demonstrate what can be done and why it is necessary. The company's success is measured through the things they've learnt from it: being open, working with the community and communicating their work through blogging.
Moksha have developed their first prototype table-top scent object. Through this initial research into scent sculpture they hope to create a technical and creative platform to enable users to effectively experience narrative through scent. Biologically, smells can reach bits of the brain that other stimuli can't reach - so this work is very exciting.