by Indie Mobile
The Generator is a cross-media promotion tool for musicians and record labels. It utilises social interest around short-form anonymous communications (such as sms, msn, twitter), to create compelling and humorous campaigns.
The music industry has been greatly affected by the explosion of online and social media. In a time when people are overwhelmed with content, making yourself heard is becoming ever more important. The Generator is a new distribution model evolved from this climate. With bespoke brand friendly messaging and affiliation with specific artists, it will be a powerful campaign tool.