by U-Soap Media
U-Soap Media researched a number of live cross-media game show formats, in which studio contestants competed with members of the TV audience to solve clues that had been hidden around the Internet.
There was a gap in the active way we used laptops and mobile devices (sending messages, buying, exploring) and our passive television consumption. In gaps lie opportunities and the demand was apparent. U-Soap developed three new TV formats - one of which was taken up by Leopard Films.