Reality arrives

We're in the process of writing up the outcomes of our research, cutting the videos and making glossy presentation documents. This is the hardest bit and the most boring - the fun is in having the ideas and playing games - now the dreams have to be sold and so have to become somehow real. Nothing kills a dream harder than reality. Nothing ruins a good idea like actually trying to do it. We'd love to go on playing, but we've blown all the cash.

We have several formats that we're going to pitch to production companies to sell on to broadcasters. The Sandbox process has been very useful for us - the chance to road test with real people interactive games where audience choices affect the outcome of a TV show. With the exception of train fares and some items from Tescos most of the money has gone into the local economy; to actors, crew, runners, production people, a carpenter, caterers and building supplies. It has been satisfying to pull in people from our networks as well as working with new people. Jon, Greg and I would like to say thank you to everyone who has helped us and contributed to Viral Spiral.