Book your FREE ticket here.

 

Ever since writing created a separation, in both time and space, between the storyteller and their audience, changes in technology have altered the relationship between storytellers and their audiences. In order to successfully convey a story to a remote audience, the storyteller has to establish a role for the audience that gives them a relationship to the story. If the media requires them to interact with the story then that interaction needs to be congruent with the role rather than conflict with it.

In this talk Michael Armstrong will talk about the research they have carried out with Maxine Glancy at BBC R&D into the role of the audience across a wide range of media and the challenges faced each time a new technology disrupts the relationship with the audience. Covering issues as diverse as the impact of lighting in theatre to the introduction of radio and the challenges of integrating audience interaction, this talk will be an introduction to their White Paper, The Role of the Audience in Media: how culture, framing and narration give shape to the way stories are understood.

Blog post - https://www.bbc.co.uk/rd/blog/2022-06-interactive-personal-content-audience-research

White Paper - https://www.bbc.co.uk/rd/publications/role-of-audience-in-media-how-culture-framing-narration-shape-way-stories-are-understood

Join us online on YouTube Live, or in the building on Friday 21st July 2023 at 1pm for the talk and to take part in the Q and A discussion afterwards. 

The Pervasive Media Studio is a partnership between the Watershed, University of the West of England and University of Bristol. The lunchtime talks are partly supported by MyWorld, a project led by the University of Bristol to support creative industries in the region. Watershed is supported by Arts Council England. 

Address:

Watershed, 1 Canon's Rd, Bristol BS1 5TX

Directions:

The Lunchtime talks take place in the Pervasive Media Studio Event Space. To access the Studio, please go to the Main Watershed Box Office entrance and go upstairs to the Café Bar. Walk across the cafe bar, turn right and walk towards the double doors. Go through into the corridor and walk all the way down until you reach the Studio. A member of staff will sign you in, and check your ticket, if you have booked.

The Studio is wheelchair accessible, and the events space has a hearing loop. The last talk of every month is BSL interpreted. 

For more information on accessing the studio take a look here.

*Please note this is a hybrid event and will be live streamed so please be aware you will be in the live broadcast and recording when watching in the Studio.