My brief is to create a piece of artwork to promote Cinekids, which is a monthly slot at the Watershed in Bristol that allows children aged 6-11 the opportunity to explore the stories they see on screen. This piece should reflect childlike characteristics such as playfulness and being adventurous.

My primary art form is Graphic Design; I do promotional material, branding, book covers, page layouts and some digital work. I suppose I really see myself as a creative designer though, doing more hands on work with my projects.

For this project I will learn from some fellow Future Producers that specialise in art forms that differ from my own. I have chosen art installation as the new art form that I would like to learn so that I can expand my creative knowledge and experience to a more three dimensional media. Installation art is a wonderful way of engaging people in a subject that they might not have been interested in, had it not been for the way it was presented to them. Much like graphic design. Many creative design agencies look for new and innovative ways to promote companies, like Taxi Studio and their promotion of Whittard of Chelsea brand with “The Tiger Who Came To Tea” installation. I see further knowledge of this art form being very beneficial to me as a creative designer.

Taxi Studio – The Tiger Who Came To Tea

I have also opted to expand my knowledge of photography. Photographs are a very important tool in graphic design and it would be great to create a piece from start to finish, as opposed to using stock photographs.

Lilly Fannon and Roseanna Dias will teach me how to make a piece of installation art, along with extra sessions in photography by Lilly. Their plan was to talk the process’ through with me and then go forward with some practical learning.

I wanted to find out what it involves, how to make an installation successful and potentially get some advice on my ideas. During out first session they talked me through the theory behind installation art. We discussed the term and what it meant or involved. I noted that the following elements where important; the creator, the presentation, the context (i.e. time, place), the audience, the journey the viewer takes in response, how it is observed and its meaning.

Lily, Zoe, Roseanna. My lesson in installation art. They showed me practising artist as they talked me through the process and meaning behind the subject.

Lily and Roseanna taught me that through the use of light, form, colour and sound, an artist is free of boundaries except those that they create for themselves. That it is important to have a message in your installation, whether it be of a purely playful and enjoyable nature, or holding a particular view or meaning. Is it witty? Does it make the audience question?

I also took away from this session how important the setting and space surrounding the work is for an installation and how greatly it can effect it. A really brilliant introduction from the two of them, I was really looking forward to putting some of these ideas into practice.

In our Second Session Lilly, Roseanna and I set about creating a small installation on Bristols harbour side. The girls brought with them several balls of wool which we twisted and weaved around the barrier that bordered part of the waterfront.  We were making a colourful web of wool for the public to enjoy. During our session some people looked on or came over to offer their approval of the project.

When we had completed our installation we left behind several balls of wool attached to the barrier. This was in the hope that people would take it upon themselves to participate in our artwork by continuing our wooly web. This is exactly what happened! When we came back the next day the original web had quadrupled in size. So i think our project was a success and great fun too.

Through this second session Lily also taught us a few things about the art of photography. I learnt a bit about aperture, which refers to the amount of light you let into the lens to create your photo. This combined with the correct shutter speed for the subject matter will help you to get the right exposure. Which is the balance of light and dark in a photograph. We also experimented with focusing and angles.

I definitely have a new appreciation and understanding for these art forms and look forward to further experimentation and research. I also really loved learning from Lily and Roseanna, it was great fun and has inspired me to get involved in other collaborative projects.