Michael Conroy of Wired UK's culture section interviewed successful game designers and studio residents Simon Games about their latest pervasive game. Drom, which means road, explores the precarious life of the Romani community, the generations-old nomadic people, who find their way of life increasingly threatened by urban expansion and changing of council laws.

The release of Drom coincides with the three-week run of Shraddha at the Soho Theatre, a love story between a gypsy girl and a council-estate boy, set against the displacement of the Hackney Romany settlement in East London as their camping grounds are redeveloped for the London Olympics.

Simon Johnson explains that the goal is to use social networking tools to create empathy between the players and the travellers, and through that experience raise awareness of Romani history and culture. "We wanted Drom to highlight some of the themes of Shraddha, to move them out of the theatre and engage with them through play," adds Simon Evans, who will be one of travellers in the caravan. "We've mainly focused on one aspect – the destructive effect of site closures on the lives of Traveller and Gypsy communities. We want people to consider what they would do in a similar situation."

Read the whole article at: Drom: the street game that explores life on the road

To find out more about Drom: Click here