Sandbox was created by Watershed in 2008 because many small creative companies were not able to develop their most brilliant ideas, due to lack of support for speculative R&D in both the cultural and commercial sectors.

We know that ideas are fragile but also that they improve from coming into contact with different perspectives, experiences and opinions throughout their development. We designed Sandbox to support innovation by combining talent, product and creative development in a fundamentally relational process.

We have experimented with the design of Sandbox programmes, adapting it for different sectors and honing our approach. We are now keen to share our model and learning with others, and are excited to see how it might evolve and what we might learn. You may wish to run your own Sandbox, to borrow from it, change it or ignore it.