This Lunchtime Talk will be broadcast live on Watershed's YouTube channel.

In this talk, Catherine Allen will share findings from her Beyond the Early Adopter report, (read the report here) which was recently published by Nesta's Policy and Evidence Centre, with Cardiff University. When it comes to creative tech experiences, a large proportion of the public still face significant barriers to entry. Catherine will outline the barriers and some key principles for overcoming them, drawing on Limina Immersive’s four years of audience research and public virtual reality programme. 

BAFTA-winning Catherine Allen is one of the UK's leading experts on wider public adoption of creative immersive technology. Based in Bristol, her company, Limina Immersive has partnered with a range of leading universities to best understand immersive media from an audience member's perspective. Her insight has fed back to the sector, shaped policy and been featured in publications including The Guardian, BBC Today Programme and The Sunday Times. 

Join us on Fri 30th April, 13:00-14:00 for the talk and to take part in the discussion afterwards.

Watch live on YouTube