In December we were all excited about the launch of the first iPhone app for the Tower of London, which was a great success.

Last week Calvium's  Creative Director, Jo Reid did a talk at the Pervasive Media Studio about the process involved from trial to the launched app. Jo described the history of working with Historic Royal Palaces on a game designed to engage families through re-enacting history during their visit to the Tower of London. The talk covered the development from initial conversations to the finished product, including user feedback, lessons learned and general Experience Design pointers.

For those of you who are interested in creating location-based experiences we have uploaded the slides of the talk here. Enjoy!