In 2.8 Hours Later, Slingshot has developed a highly popular game, the first project the company has successfully scaled and commercialised. The revenue has enabled the company to create a business plan, build a core team and generate a level of planning that it has never been able to do before. Most importantly, it has managed to go from an arts organisation reliant on public funding to one that has a sustainable business model.

With success, however, come new challenges. How can the company create a game equally as popular as 2.8 Hours Later? Is it just the zombie genre, or are pervasive games the next big popular cultural form? 2.8 generates revenue but costs are very high; there isn't much room to play with and risks are considerable. Slingshot will be talking through the development of their next large scale game, a collaboration with the Orchid research group http://www.orchid.ac.uk/, and how the company is attempting to meet the challenges of the difficult second album.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you’d like a tour of the space and we'll be happy to show you around. Send an email to admin@pmstudio.co.uk