Augmented Reality - AR - layers media content onto the fabric of the physical world. It is starting to be found in many contexts but what is it really for?

Coming from the world of large-scale immersive visualisation, Jan Warnstam as been working with Kudan in Bristol since the start two years ago, seeing the early days of augmented reality turn from research area into a busy business. As hardware technology increases in capability, and the algorithms increase their complexity, the things we can do with mobile devices are now staggering. But why should someone use this new technology, what is the user benefit, and what is the purpose? After many projects in the field Jan thinks he might have a clue.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you’d like a tour of the space and we'll be happy to show you around. Send an email to admin@pmstudio.co.uk