Duel
Daredevil Project
Enrich customer experience, drive high value traffic and uplift conversions with Duel Visual Testimonials for every product in your online store.

Made by

Paul Archer
World Record-breaking Adventurer, Best-selling Author and founder of Duel and the Daredevil Project.
Panagiotis Tsarouchis (a.k.a. Naio)
Naio is the Co-Founder & CTO of Daredevil Project, who have developed Duel, a Visual Testimonial platform for eCommerce brands and retailers.Working with

Seth Jackson
Seth is an entrepreneur connecting brands with emerging technology. He works to connect academics, technologists and artists to commercial partners to create campaigns and products that illustrate Tech for Joy.Duel is a Customer Advocacy Marketing platform that helps brands and retailers sell more by turning their customers into advocates. This advocacy builds emotional connection and makes every element of a company’s marketing, advertising, and eCommerce more effective.
With countless products and channels, and millions of customers, the management of Customer advocacy becomes unwieldy. No human can manage this engagement, whilst maintaining brand safety and quality.
Using advanced automation and machine learning, Duel is the only platform to automate Customer Advocacy Marketing across 1000s of products and millions of customers in every online and offline channel.