Seth is the founder of Strange Thoughts Ltd, a specialist company producing tech-led creative for brands. He works with a network of multidisciplinary experts from the studio and beyond to deliver unique marketing, advertising and experiential campaigns ranging from mind-controlled robotics to cloud harvesting. Seth has been running start up’s providing marketing technology to the music, and brand industries since 1999, including his market leading mobile agency, Indie Mobile, which was sold to the (PIAS), Entertainment Group in 2008. As well as Strange Thoughts, Seth has founded and recently  closed seed investment for geo-location content discovery platform Landmrk, was part of the original team behind Daredevil Project (now, co-founded Colourstory and is an investor in YouTube branded content agency Strangely Social.