Will is a consultant in design, retention, marketing and monetisation for videogames.

Previously, as Creative Director at developer Mobile Pie, he worked with clients including Channel 4, EA's Chillingo, Aardman Animation and Spil Games.

His book Free-to-Play: Making Money From Games You Giveaway is published by Pearson and he has contributed to Games Industry International, Develop Magazine,Edge, Gamasutra, PocketGamer.biz, GamesBrief and the New Statesman.

He has a BA (Hons) Computer Games Design and earned AAA production credits from SEGA Europe. Loves running and hacking electronics.