Our Planet: Creating a Social Media Campaign

Our Planet: Creating a Social Media Campaign Sold Out

Talk

Please note: This event took place in May 2019

Duration:
90 mins

"Share the Wonder of the One Place We Call Home"

RTS (Royal Television Society) West of England brings you an exclusive masterclass on the social media campaign around Our Planet, the ambitious big-budget Netflix nature documentary.

Come along to hear the team from production company Silverback Films talk through how they developed and created the short form content and social media campaign which supports the eight part series.

Our Planet, narrated by David Attenborough, focuses on the remarkable diversity of habitats around the world, from the remote Arctic wilderness and mysterious deep oceans to the vast landscapes of Africa and diverse jungles of South America. The series was four years in the making, with footage filmed in 50 countries, over 600 crew members and produced in conjunction with WWF.

It launched globally on Netflix on April 5th and alongside this, Silverback Films has created addi-tional content for a number of platforms that will help give people a deeper understanding of the wider stories, issues and solutions covered in the series.

The team from Silverback will delve into some of this multi-platform work, providing the inside track on their creative process and how to craft shareable short form content which generates a conversation.

Speakers:
Jon Clay, Director and Producer, Silverback Films
Dan Huertas, Director and Producer, Silverback Films
Amy Anderson, Director and Producer, WWF
Host: Lynn Barlow, Chair, RTS West of England Centre