In 2012, Watershed launched the first Playable City Award, inviting creatives to pitch something wonderful to inspire and engage.

Hello Lamp Post by London-based experience designers PAN Studio with Tom Armitage and Gyorgyi Galik, was chosen from 93 entries from around the world. Challenging myths & exploding preconceptions around the internet of things, smart cities & AI, Hello Lamp Post was a delicate, textured SMS-based experience that has delighted & engaged people from all walks of life.

Sam Hill of PAN Studio joined us to reflect on the project, how to use technology as a gateway rather than a barrier to player engagement and what he learnt about capturing mood, place-making, city branding and use of public spaces.

Posted on Tue 18 April 2017.

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