There's certainly been a hype around 3D films and television in the last year, with Hollywood studios pouring out movies in 3D and a global push by major consumer electronics manufacturers to put 3D TVs, blu-ray players and even cameras into everyone's homes. But stereoscopic 3D has been in and out of fashion several times - so what's different this time?

This latest incarnation of 3D is made possible by the widespread availability of high-quality digital cameras, high-definition video standards and powerful, but affordable computers to perform the complex post-production tasks necessary. This opens up wider opportunities for 3D film-making, with applications in corporate video, education and training, visitor information centres, music videos and advertising.

We look forward to welcoming Neil Richards, founder and director of the Digital FIlm Company, a creative technology start-up specialising in affordable high-quality 3D video production services. In his Lunchtime Talk, Neil will introduce us to the basics of stereo 3D viewing; the technology behind the cameras; tools for editing 3D films and the different options for viewing the results on large and small screens. It's going to be a hands-on session in which we'll demo the cameras around the studio, watch the results live on a 3D TV and discuss some of the dos and don'ts of shooting in 3D.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm, usually with a trip to the bar.

Let us know if you haven’t been to the Studio before and we'll be happy to show you around! Send an email to Shirin@pmstudio.co.uk and we will meet you at 12.30pm for a quick tour.