Join us for this lunchtime talk to meet Scott Fletcher from Play Nicely and find out more about their experiments with Augmented Reality (AR), specifically the reality behind the augmentation...



Scott joined Play Nicely in 2010 as director and project manager after a period at a movie marketing agency whose interest in new technology first allowed him to develop AR as fast-burn marketing campaigns for a number of high profile titles.



This talk will draw on Play Nicely's experience in being able to deliver all aspects of AR in-house. Centring on the considerations needed to produce successful AR, examples of it on different platforms (kiosk, online and mobile) and the general state of the AR landscape as it grows increasingly competitive. Relevant to those working in above or below marketing, 3d modellers/animators, print designers, web developers and generally anyone who wants to keep up with one of the more exciting tech-trends of the past few years.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you haven’t been to the Studio before and we'll be happy to show you around! Send an email to Jason@pmstudio.co.uk and we will meet you at 12.30pm for a quick tour.